JUST SPECS
JustSpecs is a cool new brand that specialises in the sale of stylish glasses. Monumental worked closely with JustSpecs to help them with their Search Engine Optimisation and to build a brand personality on Instagram.
CHALLENGE
Injecting some much-needed flair to the optics market, JustSpecs is a cool new brand that specialises in the sale of stylish glasses. Their frames range from affordable to high-end luxury, but all with uncompromising quality. Sporting brands such as Ray-Ban and Prada, alongside lesser known gems such as Battatura and Jack & Francis, their selection is comprehensive and refined.
Strategy
Monumental worked closely with JustSpecs to help them with their Search Engine Optimisation and to build a brand personality on Instagram. From product descriptions of Prada glasses to on-page and off-page optimisation of their site, we helped JustSpecs climb the search engine rankings significantly over a period of 3 months. As they were a new online glasses brand, we were tasked to develop a brand personality and visual for JustSpecs, both for their website and social media. Monumental developed a brand personality that was sassy, fierce and young… which is what we’re known for!
Results
Traffic increase
Ranking keywords increase
Kerry Poole
General ManagerEfficient, friendly and informative team. Quirky and cool which makes them very approachable and easy to talk to! Jamie & team seem to have an exemplary work ethic.