WHAT IS SEO?
SEO stands for Search Engine Optimisation. In plain English, it’s all about making a website look attractive to Google and, therefore, have Google place your site on its first page of searches. Or, even better, in the top 3 positions. Whilst Google is typically the main target of SEO agencies and consultants, there are other search engines. These include Bing, Yahoo, AOL and DuckDuckGo. But Google takes the lion’s share of the online SEO world.Read more
HOW DOES IT WORK?
Just like any other optimisation, SEO can be successful in a whole manner of ways, by making a website meet as many of the various – and often unknown – requirements of the search engine itself. These include: (but are not limited to)
- A fast website speed
- Being populated with useful content written by experts
- Delivering content that answers the question of the Google search
- Having relevant backlinks which show Google that the site has “authority” in a particular niche.
By meeting these requirements, and staying one step ahead of the competition, a website gets to be in the coveted number 1 position on Google.
Why is using a SEO agency so important?
Ask any marketer and they will tell you that getting customers to know your product or service via advertising is expensive.
The ads cost money.
The potential leads can be ice cold and distrustful.
And the rules around advertising are getting more and more restrictive.
But with us as your SEO agency in London, the traffic is more trusting of your website. Why? Because getting a website to be on the first page of Google without paid ads is a sign of trust and expertise. Think of it as having a shop on Oxford Street, London. Having your shop on this famous shopping street inspires faith more than a big advert pointing customers to your shop that is in some dark alleyway.
But unlike a high-street shop, the world is your street in the SEO universe. Your site can be visited by anybody, at any time and from anywhere.
To really break it down, and indicate exactly how valuable it is to be in the top of the SEO results, there’s three things to be aware of:
- The first page of Google’s organic listings receives 90% of online searches
- The first five websites on the first page of google receive 40% of this traffic
- The first result receives at least 30% of any potential organic traffic
For example, let us say your brand is on the first page of Google’s Search Engine Results Page (a.k.a the SERP) using a keyword that brings in five new contacts a month. If each contact is worth £3,000, that’s £15,000 a month without any money being spent on a flash Youtube advert. Here’s some more food for thought: when you’re trying to find something on a search engine, how often do you go onto the second page? Your prospective customers will answer in exactly the same way.
Why do our London based SEO Clients love us?
They are #1 on Google
As the story goes: the best place to hide a dead body is on the second page of Google. So we make sure that our client’s websites are full of life in the top positions of search engines.
Organic traffic that brings in customers
There are two types of organic traffic: one that sucks, and one that sucks in paying customers. We do the latter and make our clients get money-driving traffic.
Content that converts
What type of SEO company would we be if our content wasn’t up to scratch. All the content on the web pages that we improve is written by our native SEO experts.
We only do “best practice SEO”
We don’t do any black hat SEO (a.k.a black magic) to webpages just to see quick growth. We aim for, and have become known for; long term, scalable & sustainable growth.
We offer a blended approach
We don’t just focus on the technical aspects of websites. We understand how it forms part of an overall marketing mix and how other digital marketing tactics work alongside SEO. We collaborate with other Monumental team members who can assist around working closely with high profile influencers, newspapers and media outlets to boost your online presence.
Our SEO Process
First of all, we conduct an SEO audit. We need to see what is under the bonnet to find out exactly what needs improvement or replacing. Then we do some extensive keyword research, taking a long, hard look at your market and competitors to identify the keywords that will make you money.
Next up, we complete a crucial competitor analysis. It’s not a valuable use of time to reinvent the wheel, so we use our time to improve upon it. We’ll look at what your competitors are doing and set out to do it better.
Then, it’s about on page and off page optimisation. First we create killer content to ensure that the site passes all of Google’s strict requirements. At the same time, we commit to building backlinks which move the needle in your favour and increase your website’s authority.
Our London SEO Services
Some companies want to be the big fish in a small but lucrative pond. Think of an architecture company in London. They have a small number of clients but the return-on-investment for one customer is pretty substantial.
We get the website engine to run smoothly. The website design could be given a good rating but bad internal SEO works will prevent organic traffic from flowing and send the Google inspector running in the opposite direction.
We write content that converts, targets high-value keywords and knocks the competition out. This is all done by qualified SEO consultants using Ahrefs and Surferseo.
Backlinks are fuel that drives the website up the rankings. We design and implement a backlink campaign that works for you.
Social Media Marketing
SEO’s cool twin. Without social, SEO would be a one-legged runner in a marathon.
A range of web tools are used to analyse, measure and make decisions that meet your business KPIs.
The golden question: How long does it take to get to #1?
In short, nobody knows.
It depends on multiple factors, such as how old your site is, the level of competition on the first page, if those competitors use SEO experts, the number of backlinks that are needed, are the search results populated with Google ads, and much more.
We’ve worked with clients who have achieved the search engine results that they want in less than 3 months. Others have taken over a year for the SEO campaign to bear fruit. The thing to remember, as we mentioned previously, it’s about reaching a sustainable growth level.
We outline the results that we should be seeing at each milestone and evaluate the success of the optimisation process. We do this by building an actionable plan, with quarterly KPIs which are agreed at the very beginning, that helps keep our activity moving in the right direction and sets expectations for our clients.
Do you do a free SEO audit or consultation?
Of course. This forms the basis of our first SEO meeting. A free SEO
consultation is our way to demonstrate the value of our services we offer as a
digital marketing agency.
Brands we work with
Do you recommend PPC or search engine optimisation?
It depends on your business objectives. PPC (or pay per click advertising) is a good option for organic rankings that are dominated by massive corporations. Think Amazon. Or when your option for selling is very time limited. Like real estate for an in-demand area.
SEO services are best suited for marketing campaigns that last for over a year or want to dominate the local area/local customers. The results may not be as quick as PPC but they will be more consistent and overall the ROI is much higher.