We take a slightly different approach to Influencer Marketing; most agencies will go out to anyone and everyone to get influencer involvement. We specialise in acquisition meaning all our efforts are targeted and meaningful with the scope to maximise your return on investment. We use a multi channel approach to Digital PR & Influencer Marketing and take a digital first perspective to optimise reach and most importantly track success.
Our client base has been featured on influencer channels globally, from Kim Kardashian in the USA to niche Muslim profiles in the Middle East.
We have had the pleasure of working with clients within food, lifestyle, fashion and tech for a number of years as well as welcoming a number of sustainability projects to Monumental.Contact us
Our clients can be found in…
EUROPE, ASIA, NORTH SOUTH AMERICA AND AS WELL AS THE MIDDLE EAST.
Influencers are a great way to engage with your target audience in a unique and authentic fashion. Influencers, as the name suggests, influence buying decisions.
We boost ROI from this type of activity through engaging a highly analytical approach to influencer sourcing as well as posting.SEE SUCCESS STORIES
To truly understand the ROI of influencer activity.
At this step we look at top level account data such as reach and opportunity to be seen (aka OTS – influencer following).
Here we look at content driven metrics such as specific content views (drilling into the actual viewership of the content).
These metrics are focused on positive activity on the content such as clicks, likes, comments, saves etc. This will give us an understanding of the audience’s interest in the brand and content.
Finally, acquisition. Here we look at follower and engagement fluctuations on the brand account. We also give each influencer a bespoke link so we can track user sessions and look at individual influencer performance both from a sales point of view as well as general on-site engagement (time per session, bounce etc).
ROI is then calculated based on awareness, engagement and sales. When it comes to awareness, we compare it to traditional advertising giving our clients a true understanding of the value of their activity. When it comes to sales it can be compared by other channels’ cost of acquisition.