Beem is a software platform which gives performers such as musicians, influencers and public figures the ability to livestream themselves in Augmented Reality for audiences to view and engage with, in their own environment. The mobile app allows brands to integrate AR experiences across their brand ecosystem.
Founded by Janosch Amstutz, Beem is a new augmented reality technology that displays life-size, high definition holograms via your smartphone or tablet. The technology requires minimal data and the production of the holograms has a quick turnaround time to ensure that you increase the effectiveness of your communication. Users can project the holograms into their own space, a revolutionary change to online experience.
We worked on three main digital PR campaigns for Beem. Firstly, the Esquire Singapore Campaign. We teamed up with Esquire Singapore to give audiences a glimpse at the future of print; a fully immersive AR experience featuring April’s cover star, Nikolaj Coster-Waldau. Readers of the issue experienced the Game of Thrones’ star come to life within the pages of Esquire. Secondly, we created international buzz around French singer, Amir, and his record label Warner Music France, to produce the first ever AR music video. Lastly, Beem used its technology to live stream the London College of Fashion’s runway show, bringing the live fashion show to users across the globe. Apart from these three main campaigns, we ensured Beem gained consistent features and exposures in the media, which landed them features in Forbes and Vice.
Tom PascoeMarketing Director
Working with Monumental has thus far been a wonderful endeavour. Their energy, creativity and execution has exceeded expectations and with excellent ideas being brought daily to the table. We have an amazing partnership and long may it continue.