Gen Z Marketing
Gen Z consumers make up one-fourth of US consumers with a spending power of $1 trillion. As the most ‘woke’ generation in history, it’s important to know how to tap into this target audience authentically and successfully. At Monumental, we develop genuine, natural campaigns and experiences that truly engage Gen Z audiences, from long-term strategies to tactical campaign efforts at crucial times throughout the year. It takes skill and experience for a brand to establish brand relationships with the notoriously difficult-to-reach Gen Z group.
We offer a 12-month
3-month contract
Our Gen Z marketing experience
In the digital world, we have become leaders in helping brands connect with Gen Z through our core channels and creatively developing real narratives that will appeal to this audience. A professional Gen Z marketing agency like Monumental can support you in reaching them effectively and most importantly authentically.
- We have developed our expertise to acquire the best outcomes for both your brand and this particular target audience – since Gen Z has become a more sought after demographic by businesses over the last year, it takes expertise to reach the hearts of this younger demographic.
- Monumental’s approach to Gen Z marketing is thoroughly researching this unique target group in order to decide which techniques and digital channels are the most successful in ensuring that your business’ mission aligns with the values and morals of the new generation.
- Our team of experts develop and implement everything from generating hype; to developing a dedicated and active online community; to creating genuine community engagement to help you expand your following, impact, and success across all digital media.
Our Gen Z marketing services
Social media marketing
We help companies connect with younger audiences - We take great pleasure in building, establishing, and maintaining a strong social media presence that appeals to Gen Z audiences. As a result, our social media marketing services are tailored to directly target these consumers globally on the social platforms where they spend the most time,such as Instagram and TikTok, leveraging our knowledge to build campaigns that engage these audiences and inspire brand loyalty.Our team handles everything from community management and interaction; to the creation of creative, engaging, and educational content across multiple channels in order to help you increase your following, influence, and success across social media platforms and generate the much-needed buzz throughout the Gen Z community.
Read MoreInfluencer marketing
Digital PR
Results for our Gen Z marketing
As a Gen Z marketing agency, we’ve conceptualised, developed, and executed unique marketing tactics through many digital channels like search engine optimization, digital public relations, and of course, social media and influencer marketing to garner true attention and engagment from this audience.
These personalised methods have resulted in brands creating a deep connection with this audience which will ultimately allow us to directly reach hundreds of thousands of Gen Z users; generate thousands of clicks to relevant landing pages and build a community of loyal advocates across channels.
We have worked with The Edinburgh Dungeons with the goal of reaching out to a new, younger audience and raising brand awareness. The shift in their audience required creative development of PR and influencer marketing concepts that would engage the Gen Z and Millenial audiences they wanted to reach. Not to mention, this campaign of ours, ‘Home of Halloween’, was shortlisted as The Best Marketing Campaign of 2019!
We have also catered to targeting Gen Z audiences by designing and executing content with the aim of virality on TikTok for our NFT projects, such as with Atlas labs.
Not to mention our campaigns to engage Gen Z audiences with brands such as Edinburgh Dungeons, Revolver and Acute Art.
By working closely with our clients, we’ve been able to provide a tailored solution for a range of needs, from growing brand awareness within the Gen Z community to brand repositioning and – most importantly – boosting sales!
How we work as a Gen Z marketing agency
Learning about your brand01
Learning about your brand First and foremost, we would want to schedule a chat with you to go through the specifics of your brand, including the whats, whys, hows, whos and most importantly your brand’s core messages and values.
We want to know everything.
We truly want to understand who you are and what makes you tick. This interactive session allows us to create a strategy that is tailored to meeting both your digital goals as well as your business goals.
Designing a strategy02
Before reducing it down to any digital objectives and goals, we develop a specific strategy that matches with the broader business objectives. We engage with the organisation to develop a distinct and specialised approach that aids in meeting these objectives.
Our primary goal as a Gen Z marketing agency is to establish and extend your brand by creating a customised multi-channel strategy that continually redefines your clients’ success and, of course, to reach the relevant Gen Z audience, regardless of your specialisation.
We collaborate with you to create a one-of-a-kind strategy to help you achieve your company objectives. These might include increasing general brand awareness, increasing sales, and so on – whatever the case may be, we can help make it a reality.
Content creation03
Our team of experts from multiple channels focuses on turning a challenge’s complexity into an opportunity for business growth and creating a dialogue with the desired audience.
Reaching the Gen Z audience might be intimidating at first, so we utilise tactics to ensure that the content and messaging resonate and interact with Gen Z in the truest and natural way possible.
Execution04
We begin work after we have devised a cohesive and effective approach.
We will leverage our wealth of expertise in social media, public relations, influencer marketing, and search marketing to ensure that your brand’s initiative hits Gen Z’s screens. And, whether you require just one service or all four, we are here to provide the best strategy to ensure that they work together to swiftly build awareness of your project and accomplish all of goals.
Why Monumental?
Monumental know that:
- Gen Z Is Purpose-Driven
- Interactions with brands are important to Gen Z
- Gen Z are huge brand advocates on social media
We know this because within our internal team, we have effectively implemented our principles of diversity, inclusiveness, and belonging. Prioritising the variety of our team, clients, and work to genuinely build an environment of unique innovation and growth. Monumental stands out from the crowd because we are diverse by nature.
Due to the unique and diverse experiences internally coupled with our digital experience, we genuinely understand the aspects to consider when developing customised strategies and employing a multi-channel strategy to reach this distinct generation in the most authentic way possible.
Diversity is at the centre of our being here at Monumental. We believe in making the world a better place by assisting businesses that put purpose at the heart of all they do. We see things differently because we have genuine variety of perspectives combined with diverse experience as a result of the individuals at its heart.
As a result, standard marketing methods will not work with this demographic. So you can leave it up to us to make sure you’re communicating your brand’s values correcty to this niche audience.
Are you ready to reach Gen Z audiences?
Reach out for a no-obligation chat with one of our digital gurus. All we need is 20 minutes of your time to understand your business and your goals, from this we’ll be able to send you a 6-month plan the very next day.
Yes, it really is that straightforward at Monumental.
Some of our clients
