4.5% Engagement Rate Achieved in 2 Months with Targeted Influencer Strategies

The Dungeons are only a few of the many attractions produced by Merlin Entertainment.

2M+

USERS REACHED

2.1M+

USER IMPRESSIONS

4.5%

ENGAGMENT RATE

“Monumental Marketing worked with us at The Edinburgh Dungeon with a specific brief to increase our awareness as a tourist attraction amongst a young, “cool 20s and 30s” audience focusing on influencers and social media marketing. Despite limited time and a relatively small budget, Jamie and his team went above and beyond and delivered a high quantity and quality of well researched and targeted influencers, always thinking creatively of ways to get our brand out there and talked about via their platforms. When an idea didn’t come to fruition, the team always had a plan B and worked hard until we saw the results we needed. 

Thanks to Monumental, we secured prime time television and radio in Scotland which was a key win for us. Jamie and his team were always available and maintained regular contact, updating us regularly and maintaining a live reporting document for us to track campaigns in real time. 

Monumental Marketing are passionate about what they do and are young, energetic and highly dedicated with a strong professional outlook, we could not recommend them enough.”

Emma Jamieson

Regional Marketing Manager at Merlin Entertainment

The challenge

  • Reach a new, younger audience and raise brand awareness for The Edinburgh Dungeons – Utilise influencer marketing in various campaigns, including ‘Home of Halloween’ and unconventional Valentine’s Day campaigns.
  • Boost reach, extend regular clientele, and achieve success in sales.

The strategy

  • Executed diverse influencer marketing campaigns tailored to specific events like Halloween and Valentine’s Day.
  • Collaborated with national and local celebrities, influencers, and YouTubers for content endorsements.
  • Addressed various demands, from brand recognition to brand reinvention, through a close partnership with The Edinburgh Dungeons.
  • Achieved success in sales through the implementation of bespoke solutions.

Nominated for ‘The Best Marketing Campaign of 2019′ for the acclaimed ‘Halloween at Home’ campaign.

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