Acute Art

Monumental worked with Acute Art on the global launch of their Augmented Reality (AR) project named EXPANDED HOLIDAY. The project was in partnership with influential New York artist, KAWS.

CHALLENGE

Acute Art chose Monumental for the launch of their project with the scope to drive awareness of activations across the world through press and influencer marketing coupled with social media activity.

Strategy

Monumental disrupted by building creative concepts where top influencers in key cities were filmed engaging with the virtual art exhibit. These short clips were shared by each influencer upon launch and used in our alternative advertising campaign. The messaging was simple and designed to create intrigue – “do you see it?”.

Not only did this campaign drive hundreds of thousands of app downloads in 3 months but it saw tremendous social growth and engagement across platforms… not to mention press coverage in the likes of BBC, HYPEBEAST, CNN and more.