We hear you asking: “But really though, what is the purpose of PR?”
PR as a concept confuses some people. It can be notoriously tricky to define for those who aren’t well versed in the ins and outs of the industry. Well, we’re here to set the record straight. In a world in which more and more businesses are launched every day, there is a lot of information within a myriad of industries that needs to be delivered to consumers in the right way. Especially with the internet connecting us across the globe, round the clock, there are millions of eyes and ears to account for.
How is this monumental task meant to be handled on such a scale? Enter: public relations. PR is essentially a crucial middle-man between businesses and the general public – it is a sector that has spawned a network that multiple companies can tap into and get results that they would not be able to achieve on their own.
Next to enter: Monumental Marketing. As we are a digital PR agency london, we can help you be that middle man. So, let’s take a look at a couple of purposes of PR.
1. Brand Reputation
For starters, brand reputation is crucial. PR is needed to build this reputation by sharing positive information about brands to the appropriate people and publications. Look at the case of Samsung and their exploding phone batteries in 2016. They had a nightmare with their PR! And they are still feeling the repercussions of it today. So the question of ‘What is the purpose of PR?’ here is that PR can make or break a company. Ensuring that a brand’s reputation stays intact is arguably the fundamental pillar of the sector.
And you can also use your brand to generate positive press (so important in this modern age of instant news)
2. ‘Organic’ Attention
Another vital purpose of PR is to generate what is known as ‘organic’ attention from the public, as opposed to purchased media like advertising. Stories that appear in magazines and newspapers, links to company sites on blogs and online articles and exposure on television are all prime examples. They are all essentially free. Hence, the attention garnered is organic. But it’s not just the fact that it’s free that’s appealing – we aren’t cheap skates here. The public are more likely to be skeptical of paid advertisements, whereas an endorsement from a third-party carries a lot more weight to it.
Let’s take a look at the latest Samsung KX London event as an example. Samsung hosted an event to attract the public’s attention for the first-of-its-kind set stacked on a three-story stage over 9 metres high, allowing all elements of the gig to be seen and heard in a vertical symphony. They used this to attract the public interested in music as well as tech, to boost their ‘organic’ attention.
3. Pitch, please.
PR is starting to sound a bit more important now, huh? Well, there’s more. There’s a lot of content creating and pitching that PR takes care of for brands. The most frequent tasks include the writing of press releases, speeches, pitches, blogs, posts for social media platforms to name a few. These things don’t write themselves you know! It’s all about communicating with the public and journalists in the most effective way. So ensuring that pieces of writing are well-written and packed with information is a very important job that PR covers.
4. Little black book of contacts
And last, but certainly not least, to answer the burning question of ‘What is the purpose of PR?’, PR ensures the expansion of contacts for businesses within all kinds of industries through personal networking.
It’s easy to forget that corporations aren’t just faceless entities, they are comprised of sometimes thousands of people. What we do is take out our little black book of contacts to ensure that your story gets in the hands of the right journalists. After all, PR is all about who you know, not what you know.
So, there you go – next time somebody asks you, “What is the purpose of PR?” You can say, “Well actually, sweetie darling, there’s a lot more to it than you might think!”
And now that you know the true meaning behind PR, be sure to check out Key Tips for a Successful Digital PR strategy. Or better yet, if you’re looking to expand your digital marketing knowledge, sign up for our digital marketing course.