Many brands understand that Public relations (PR) is an amazing way to build their marketing approach and really enhance online presence. We discuss three ways that brands use PR to attract positive press But, not all brands understand what PR really involves or why some brands invest so much of their time to stay on top of the stack. All in all, it is really important to share positive information about your brand to the right publications. This will ultimately build a good brand reputation. Because nobody wants a bad rap, right? So, let’s take a look at the top 3 reasons why public relations is important for you brand.
Speaking of PR, give us a shout if you’re in need of a digital PR agency based in London. Let’s start to build your brand a good rap online.
1. Digital PR Elevates SEO & Online Presence
As we all know (hopefully), the world is digitally connected. Digital PR aids brands to make the most of their online presence in today’s digital world. Digital PR agencies, like us, excel at this form of PR as we are able to help you navigate your way around social media, press releases and the chaotic world of PR. We are able to provide you with relevant press contacts from our little black book to increase your brand’s online presence.
Get your brand’s story and values out there to big publications to heighten your brand’s visibility. You can start off by establishing a positive dialogue between the public and your brand. This is a major reason why public relations is important to your brand’s public perception. After all, PR is focused on the public’s opinion of your brand and every brand wants to maintain a positive relationship with the public.
Another reason as to why public relations is important to your brand is that it helps your Search Engine Optimisation (SEO). Linking continues to be an important factor in Google rankings. Digital PR can lead to links on some influential websites. Getting a few bits of coverage on national newspaper sites, magazines or popular blogs can elevate your SEO performance to the next level.
2. Promotes Brand Values
Trust plays a pivotal role in whether your business will be successful or fall flat on the ground. A lack of trust with your customers can obviously lead to loss of sales in the long-term. That is why getting a digital PR agency to help your brand increase credibility is one of the most vital reasons why public relations is so important to a brand’s image. This is done through the publication of digital pieces surrounding your brand, influencer connections and networking strategies. Overall, PR can send positive messages to the relevant audiences who share the same values as your brand.
3. Increase Leads and Sales
A big part of digital PR involves quite a bit of marketing. Though brands are willing to hire PR agencies, many don’t integrate a PR strategy into their marketing plans. A study showed that only 19% of business’ PR staff are likely to be involved with the development of the overall marketing strategy. As these two fields intertwine, brands will need to include marketing into the PR conversation.
When you try to enhance your online reputation through PR activities, it makes it more likely that potential customers will find their way to your door. Customers will find more ways to connect with your business through stories, press releases and social media. This is where a digital PR agency can help you craft the perfect message that will resonate with your target audiences; which will ultimately lead to higher sales.
Overall, when PR is done appropriately it can definitely take your brand to new heights. The key word here being: appropriately. Remember Pepsi’s advert featuring Kendall Jenner? Boy, did that turn sour quickly. To this day, Pepsi are still recovering. After the advert came out, Pepsi’s purchase consideration amongst millenials decreased from 27% to 24%. So, as you can see, PR can really make or break a brand. It can give your brand the power to overcome many obstacles, as well as leverage yourself above your competitors in the market.