Whether you are looking for a job in digital marketing and wondering which is a better fit for you or you are caught at a crossroad, unsure about hiring someone to work in-house vs finding marketing agencies; you will have found yourself asking the question: In-house or Agency? The age-old question that we have no doubt you have googled at some point.
As a digital marketing agency in London, we know there is a big difference between working in-house and working in an agency. From the kind of work you are doing to who you are working with and most notably: the pace of work, they are both very different experiences each with its own set of benefits and drawbacks. We have laid out our argument for why agencies are better than in-house.
We took the liberty of predicting 3 ways we expect digital marketing will change post- lockdown.
Let’s get into it!
Hiring a person to work in-house may appear to be more cost-efficient but in reality, it’s not. A business owner would think they are getting more for their money but what is usually looked over are the small details that are not on paper. Holidays, sick days, training, development, software and management time is quite considerable when taken into account. Aside from salary, you will need to be budgeting for office space, benefits, computers, software and programs. When all these costs add up, it is far more expensive.
It is also rare to find an in-house marketer who is adept at all aspects of digital marketing. In-house marketing can restrict marketers from diversifying their skillset as the workload can be repetitive and slow-paced at times. There is not much diversity in the work and seeing as marketers are naturally creative, it is only fitting that they are attracted to diversity. It is very easy for a creative person to get “bored” while working in-house and this has a knock-on effect on the quality of work, restricting development and innovation.
While it may seem easier to hire a single employee who is on hand to deliver your marketing strategy but you should expect a long hiring process which can be incredibly tedious in order to find the right person. After that extensive process and all the training they will need to undertake, there is no guarantee that a person perfectly fits the bill over a set period of time. Is it worth the hassle?
Now, let’s look at agencies!
Digital marketing agencies
Hiring an agency comes with many advantages; expertise being one of them. You are not just paying one junior to run your ads, handle your PR, take care of your marketing needs. You are paying for access to multiple highly skilled and experienced people whose sole purpose is to elevate your marketing. They have experience working with numerous clients across a range of projects and are able to transfer skills they have gained while working with another business to your own.
Not to mention, much more cost-effective! An agency pays for its own office space, software and manages its own staff.
Working with a variety of clients has its perks. It allows agencies to identify trends before anyone else! Staying ahead of the game and on top of the latest trends is crucial for success in the marketing world.
The game is fast-paced in an agency. Time management is at the heart of every project and you can expect agency teams to be the masters in this. Working on a variety of projects means that no day is the same; it is almost impossible to be boring. Marketers are kept on their toes and this enables them to fully express their creativity resulting in more poignant campaigns that leave a lasting impression rather than just fading away. For a marketer, there is no better place to build experience than in an agency. Access to multiple clients brings about more opportunities to develop a larger skillset and get a taste for different styles of marketing.
All in all, there is far greater potential for success when either hiring an agency or joining one if you are a marketer. For businesses looking for marketing agencies, they will have access to many more skilled and experienced individuals. Agency marketers have several unique clients which they manage on a daily basis. Their minds are fresh and always moving and this can only benefit your business.
If you want to know more about marketing agencies and how they can help your business, get in touch with us!