For a long time, the cannabis business focused almost entirely on the plant’s psychotropic component THC. However, as scientific research on cannabis and hemp’s non-psychoactive chemical ingredient CBD continues to accrue, the market is always evolving, and this is where CBD marketing comes into play.
CBD appeals to individuals of all ages, as well as pets. If you want to cash in on CBD and are wondering how to sell CBD items legally and successfully advertise them, you will need a solid plan. Luckily, at Monumental, we have the expertise and experience to help you market your CBD products.
Table of Contents
What is CBD Marketing?
CBD marketing is a means of attracting potential clients to legally purchase your cannabis goods. As with any type of marketing, there are different ways that we will look at below.
Benefits of CBD brand marketing
There are several advantages to marketing your CBD product! You may be confident that it is not an impossible undertaking if you have the necessary experience and resources. Finding new customers; opportunities for brand distinction; SEO optimizations; increasing your social media presence; educational content boost; and, of course, sales!
1. Influencer marketing for CBD brands
Incorporate as many marketing methods as possible into your CBD campaign. CBD marketing may be profitable if you employ a diverse range of marketing strategies to reach your target demographic.
This may be accomplished through influencer marketing, which has emerged as one of the fastest-growing marketing industries today, with 17% of firms reporting spending more than half of their marketing budget on influencers. Spending on influencer marketing is predicted to increase by 65% this year.
Collaborating with nano to macro influencers in different niches and categories is a sure way to gain access to their loyal following as well as building your brand’s authenticity and credibility.
Tip: If you want better outcomes, go with a nano or micro influencers with a more engaged audience rather than a larger influencer with a less engaged audience.
Influencer marketing is an excellent way to promote the profile of your CBD brand, improve SEO ranks, and disseminate information at any time, resulting in an increase in sales.
The million-dollar question is, what exactly does influencer marketing accomplish? The quick answer is that influencer marketing, when done right, may assist any KPI along the marketing funnel. The campaign’s design and strategy, as well as the channel and kind of influencer used, will impact whether the campaign meets (or exceeds) its target.
At Monumental, we have a little black book of thousands of influencers ready to help promote your CBD products – So don’t be shy, chat to one of our CBD marketing experts now.
2. Social media marketing for CBD brands
Social media marketing is an excellent way to bring your CBD company in front of a wider audience.
We like to look beyond merely exhibiting your CBD products or services. It’s a fantastic opportunity to share your brand’s narrative and ideals while demonstrating how your community fits within them.
A simple idea is to not become too focused on simply posting. CBD marketing on social media is much more than that; it’s a very competitive activity. This is why it is critical to consider everything other than the image you will share. Things like your tone of voice, positioning, values, live content, partnership opportunities, and so on. The most significant factor, though, is engagement. It should not be a one-sided chat, but rather a genuine dialogue.
Engage your audience, and they’ll tell you what they want and need, which you can employ to increase your channel effect.
3. Email marketing for CBD brands
Email marketing is here to stay, especially if you’re in the CBD sector. When you rely on organic growth for acquisition, your own data and existing consumers become even more important.
Email marketing is an important marketing tactic that should not be ignored. As one of the oldest forms of web advertising, it remains efficient in attracting customers from all over the world, regardless of age or background. Coupons and promos may be an excellent method to spread the news about new items while also strengthening client connections and retention.
That’s all there is to it! Three marketing tactics and outlets for your CBD product.
Keep in mind to:
- Follow CBD legal changes – The only thing you need to do is follow their legal regulations and changes, and you won’t have any problems in conducting your marketing campaigns.
- Focus on SEO – Paying close attention to search engine optimization, or SEO, is one of the most organic methods to promote your brand on the Internet.
- Use influencer and social media marketing to your advantage
- Use email marketing (don’t overlook this older marketing method!)
Interested in more? Have a read of our Top 4 Digital Marketing Strategies for Vape brands.