Always abuzz, the world of SEO is full 0f tips and tricks that can help you with your work. Whether it be on-page, off-page or technical SEO, the online community of SEOers are all there to help one another. That includes us here at Monumental Marketing. Do you remember, in your fledgling days as digital marketers, asking yourself, “What is SEO?” We do too, so don’t worry if you still need help along the way. We at Monumental are keen to share our SEO tips and tricks with you, along with our knowledge in PR and Social Media Marketing. Speaking of which, if you didn’t catch our last post, Social Media Trends 2020: What to Look Out For, then high-tail it over there and check it out!

As well as our regular blog posts, we offer more specialist courses to help you with your SEO work. You will undoubtedly find the SEO Course we offer incredibly helpful if you wish to progress in the industry. Be sure to check it out, but in the meantime, here are a few little secrets and SEO Tips and Tricks to give you a better understanding of SEO.

1. We all love a bit of Social Media Stalking….

Come on now, don’t be shy. We have all, at least once, stalked someone on social media. Whether it is a cute guy or girl you met on a night out, or innocently checking how much weight that ex has gained. We’ve all done it. Don’t worry, we are all sweet but psycho at times. One of the main SEO Tips and Tricks you should follow is applying your stalking skills in other ways. You need to keep an eye on your competitors and get ahead! Have a little stalking sesh and find certain keywords you want to incorporate and invest in the right competitive analysis tools. To find out more SEO Tips and Tricks, remember to check out our SEO Course.

2. Give Your Content a Make-Over!

Imagine you are going through a bit of a rough patch in your life. You have forgotten what it’s like to pamper yourself. Your hair is looking frazzled, your skin is in dire need of a face mask. So what should you do? You treat yourself to a make-over, of course! The same goes for your old content. Don’t let it sit there and feel neglected, know its value. To gain the most SEO value from your old work is by making new alterations and updating previous content. Giving your content a make-over is one great way to generate more traffic but for a better understanding of how to do this applying for an SEO Course will do the trick. Due to the organic nature of SEO, your web content must be constantly updated intermittently over a period of several months. Tracking is the name of the game here; keep an eye on which keywords are achieving the most traffic and optimise accordingly. Your web content should be enjoying a makeover at least once a week to achieve sparkling results.

3. Link-Building is Crucial

Knowledge that link building is crucial for a site’s SEO ranking is a digital marketer’s bread and butter. But it’s not always clear to everybody how to go about constructing these seemingly magical connections. Hence, another of our SEO tips and tricks is to choose your anchor text very carefully. This choice of word affects your SEO ranking more than you would think. Google can tell if you are simply stuffing keywords into your content by assessing the context of these words within the surrounding text. Also, rather than focusing solely on using keywords for the anchor text, actionable phrases also have power of their own. Using phrases such as, ‘click here’, or ‘this page’ may seem like spam but they will draw the attention of the person browsing the page. This can be more beneficial than simply stuffing keywords.

We hope you enjoyed this post, as ever! If you have any further questions to ask, please do get in touch.


  • Alicia, the digital marketing dynamo herself, is our digital marketing Manager at Monumental. We are yet to find something our Indonesian-Belgian princess can't do. Prior to discovering Monumental, Alicia finished an honours degree in Sociology at the University of Kent and began building her marketing network in the Middle East. Having graced us with her stunning social channel aesthetics and unrivalled powers of Influencer marketing and SEO for several years now, it's no wonder she's giving us that side-eye.