Revolver Hotel is a radically-inclusive hotel in the heart of Glasgow.
178M+
PR REACH
33
PIECES OF COVERAGE
7.2%
ENGAGEMENT RATE
145%
INCREASE IN FOLLOWERS
The challenge
- Objective: Spread the message and generate buzz for the grand opening.
- Monumental was engaged with Revolver to build momentum and excitement for the launch of the hotel.
- Combined PR with social media and influencer marketing to work with both Scottish and national contacts.
The strategy
- Kicked off ahead of the launch by informing top journalists about the new hotel using our network.
- Designed a PR strategy to build a comprehensive picture of the hotel and achieve various types of coverage to boost market presence.
- Approach evolved from simple factual content for the “launch” press to focused pieces on the brand’s USPs.
- Featured in top press and broadcast outlets: STV News, Glasgow Live, The Independent, Yahoo News, The Scotsman, The Sunday Times, The Daily Record, The Glasgow Times, The Herald, The Times, METRO, Visit Gay London, and more.
- Spanned from Instagram to TikTok, leveraging platform trends and audiences to create standout content.
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