Empyri produces its own organic hemp skin care products. These included face washes, toners, moisturizers and body soaps.

Empyri worked with Monumental to develop a search strategy to achieve brand and sales growth that would circumvent the ad limitations placed by social media platforms and search engines on hemp/CBD products.

Monumental created a content strategy that would increase top-of-funnel and middle-of-funnel traffic to product and collection pages. As the content was developed and search traffic started to increase we developed a CRO plan to maximise user journeys towards desired actions such as building the database and driving organic sales.

This was combined with an approach to increase domain authority by building external links to product pages and blog posts. 

This boosted empyri’s average word count from around 500 to over 1500. By the end of the campaign, empyri was receiving over 4.8K visitors to the site from the USA and Canada.