180K App Downloads in 2 Months: Revolutionising Growth with Macro Influencers & Celebrities

Acute Art collaborates with the world’s leading contemporary artists, providing access to cutting edge technologies that allow them to translate their creative vision into virtual and augmented realities.

280M+

PAID SOCIAL REACH USING UGC

180K+

APP DOWNLOADS

11%

ENGAGEMENT RATE

The challenge

Disrupt the market and drive app downloads – Create creative concepts involving top influencers engaging with a virtual art exhibit in key cities.
Design simple and intriguing messaging – “do you see it?”
Alternative Advertising: Use influencer-shared short clips for an alternative advertising campaign.

The strategy

Implemented a disruptive campaign with top influencers engaging in a virtual art exhibit.
Influencers shared short clips upon launch for alternative advertising.
Resulted in over 180,000 app downloads within 2 months.
Generated tremendous social growth and engagement across various platforms.
Gained press coverage from notable outlets like BBC, HYPEBEAST, CNN, and more, further amplifying the campaign’s success.

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