GEN Z MARKETING AGENCY
Gen Z consumers make up one-fourth of US consumers with a spending power of $1 trillion. As the most ‘woke’ generation in history, it’s important to know how to tap into this target audience authentically and successfully. At Monumental, we develop genuine, natural campaigns and experiences that truly engage Gen Z audiences, from long-term strategies to tactical campaign efforts at crucial times throughout the year. It takes skill and experience for a brand to establish brand relationships with the notoriously difficult-to-reach Gen Z group.
In the digital world, we have become leaders in helping brands connect with Gen Z through our core channels and creatively developing real narratives that will appeal to this audience.
A professional Gen Z marketing agency like Monumental can support you in reaching them effectively and most importantly authentically.
OUR GEN Z MARKETING SERVICES
INFLUENCER MARKETING
We connect businesses with Gen Z influencers. Influencers are particularly effective at delivering the brand message in a natural way, making them ideal ambassadors for the Gen Z market. Our Gen Z influencer network reaches millions of engaged customers. Influencer marketing based on performance may aid in the speedy and authentic growth of your organisation. We can design influencer marketing campaigns for real-world business results such as traffic to websites and sales by establishing true proactive brand momentum while enhancing interaction with innovative branded content.
Our growing list of over 10,000+ global influencers from various industries provides us with access to a diverse range of viewers and critical relationships. Our influencer marketing services assist brand objectives from conception to execution by building campaigns that are not just innovative but also successful, quantitative, and targeted.
SOCIAL MEDIA
We help companies connect with younger audiences - We take great pleasure in building, establishing, and maintaining a strong social media presence that appeals to Gen Z audiences. As a result, our social media marketing services are tailored to directly target these consumers globally on the social platforms where they spend the most time,such as Instagram and TikTok, leveraging our knowledge to build campaigns that engage these audiences and inspire brand loyalty.
Our team handles everything from community management and interaction; to the creation of creative, engaging, and educational content across multiple channels in order to help you increase your following, influence, and success across social media platforms and generate the much-needed buzz throughout the Gen Z community.
SOCIAL COMMERCE
We drive revenue growth for brands by harnessing the power of social commerce—where social engagement meets direct sales. Our team specializes in turning social platforms into shopping destinations, creating seamless buying experiences for Gen Z consumers who value convenience and authenticity.
From TikTok Shop to Instagram Shopping, we tailor social commerce strategies to engage Gen Z audiences in a way that feels natural and interactive. We create shoppable content that not only highlights products but also aligns with Gen Z's desire for purpose-driven brands. By combining engaging visuals, influencer partnerships, and targeted paid media, we ensure every interaction has the potential to convert.
With our deep understanding of Gen Z’s digital habits, we help brands stand out in the social commerce space, building connections that go beyond engagement to drive measurable sales and lasting loyalty.
Results for our Gen Z marketing campaigns
As a Gen Z marketing agency, we’ve conceptualised, developed, and executed unique marketing tactics through many digital channels like search engine optimization, digital public relations, and of course, social media and influencer marketing to garner true attention and engagment from this audience.
These personalised methods have resulted in brands creating a deep connection with this audience which will ultimately allow us to directly reach hundreds of thousands of Gen Z users; generate thousands of clicks to relevant landing pages and build a community of loyal advocates across channels.
We have worked with The Edinburgh Dungeons with the goal of reaching out to a new, younger audience and raising brand awareness. The shift in their audience required creative development of PR and influencer marketing concepts that would engage the Gen Z and Millenial audiences they wanted to reach. Not to mention, this campaign of ours, ‘Home of Halloween’, was shortlisted as The Best Marketing Campaign of 2019!
We have also catered to targeting Gen Z audiences by designing and executing content with the aim of virality on TikTok for our NFT projects, such as with Atlas labs.
Not to mention our campaigns to engage Gen Z audiences with brands such as Edinburgh Dungeons, Revolver and Acute Art.
By working closely with our clients, we’ve been able to provide a tailored solution for a range of needs, from growing brand awareness within the Gen Z community to brand repositioning and – most importantly – boosting sales!
The UK's Best Gen Z Marketing Agency
The UK's Best Gen Z Marketing Agency
Monumental knows that:
Gen Z Is Purpose-Driven
Interactions with brands are important to Gen Z
Gen Z are huge brand advocates on social media
We know this because within our internal team, we have effectively implemented our principles of diversity, inclusiveness, and belonging. Prioritising the variety of our team, clients, and work to genuinely build an environment of unique innovation and growth. Monumental stands out from the crowd because we are diverse by nature.
Due to the unique and diverse experiences internally coupled with our digital experience, we genuinely understand the aspects to consider when developing customised strategies and employing a multi-channel strategy to reach this distinct generation in the most authentic way possible.
Diversity is at the centre of our being here at Monumental. We believe in making the world a better place by assisting businesses that put purpose at the heart of all they do. We see things differently because we have genuine variety of perspectives combined with diverse experience as a result of the individuals at its heart.
As a result, standard marketing methods will not work with this demographic. So you can leave it up to us to make sure you’re communicating your brand’s values correcty to this niche audience.