FRACTIONAL CMO

Strategic Marketing Leader Without the Full-Time Hire

Get clarity, direction and measurable results without the cost of a full-time hire. Jamie acts as your outsourced CMO - leading your marketing strategy, aligning teams, and unlocking faster, smarter growth.

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Jamie Love is redefining the future of marketing.

As a growth strategist, influencer, and founder of Monumental, Jamie combines strategic leadership with bold creativity - helping brands scale smarter, faster, and better. His approach blends data, diversity, and authentic storytelling to unlock measurable growth and meaningful connections.

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ABOUT JAMIE

Jamie Love is a dynamic entrepreneur, influencer, and social media expert revolutionising marketing with bold diversity, authentic storytelling, and real results.

Jamie Love is a commercially-minded growth strategist and creative leader with a decade of experience scaling brands through social-first strategies that deliver tangible results. As the founder of Monumental, Jamie has built one of the UK’s leading independent growth agencies – driving millions in revenue through campaigns that blend culture, content and conversion.

With a proven track record of accelerating follower growth, engagement and direct sales across global brands, Jamie combines commercial rigour with creative flair. His strategic approach consistently unlocks performance across organic, paid and influencer channels, turning moments into movements and content into customers.

At the intersection of data, culture and creativity, Jamie leads with impact, delivering campaigns that don’t just look good – they work.

120 BRANDs | 12+ YEARS EXPERIENCE |

120 BRANDs | 12+ YEARS EXPERIENCE |

158% REVENUE INCREASE

UnderU: Scaling Smarter with an Integrated Growth Strategy

UnderU, a premium menswear retailer, partnered with Monumental to unlock scalable growth and improve profitability. Leading the charge, Jamie Love developed a holistic marketing strategy, aligning brand positioning, paid media, email marketing, and social execution to create a unified growth engine.

Through this integrated approach, UnderU achieved a 158% revenue increase and boosted gross profit by 43% in 3 months. By streamlining performance across channels and introducing data-driven decision-making, Jamie ensured UnderU could scale sustainably without inflating overheads.

With Monumental’s leadership and specialist pods, UnderU transformed from a fragmented marketing setup to a high-performing, results-driven operation - proving the power of strategic alignment and expert execution.

FRACTIONAL CMO DELIVERABLES

  • Jamie designs a tailored growth blueprint aligned with your business goals, covering acquisition, retention, and revenue acceleration. Your roadmap provides clarity on priorities, timelines, and performance metrics, ensuring every move drives measurable impact.

  • Jamie breaks down silos by uniting content, paid media, influencer marketing, and CRM under one cohesive strategy. Expect seamless coordination and shared visibility across all channels, maximising ROI and minimising inefficiencies.

  • Jamie upskills your internal team through mentorship, leadership coaching, and proven frameworks. From building confidence to improving speed and execution, he helps transform your team into a high-performing growth engine.

  • Jamie implements robust reporting frameworks to track growth KPIs and uncover actionable insights. Through continuous testing and optimisation sprints, he doubles down on what works—turning your data into decisions that drive revenue.

  • Jamie shapes your brand narrative to resonate with today’s and tomorrow’s consumers. From founder thought leadership to tone of voice, he defines a positioning strategy that sets you apart and scales as you grow.

  • Jamie crafts winning launch strategies for new products, features, or markets. From audience segmentation to activation campaigns, he ensures your brand enters the market with maximum impact and measurable success.

READY TO GROW?

FAQs

  • A Fractional CMO is a senior marketing leader who provides strategic, executive-level oversight on a part‑time or retainer basis—delivering the benefits of a full-time CMO (strategy, vision, leadership) without the cost or commitment of a permanent hire. They embed into your leadership team and drive results, not just advisory reports.

  • Unlike consultants who give recommendations and exit, or agencies that focus on execution, a Fractional CMO takes ownership of marketing strategy, leads cross-functional alignment, mentors teams, and works closely with your executive leadership to ensure sustainable growth.

  • Ideal for key inflection points such as rapid scaling, fundraising, team turnover, or launching new verticals. It’s particularly valuable if your team lacks senior marketing direction or if you want high-level leadership without the overhead of a full-time hire.

  • You’re an ideal candidate if you:

    • Have ambitious brand goals but lack senior marketing leadership

    • Want strategic clarity and measurable growth acceleration

    • Need flexible, high-level expertise without long-term hiring commitment

    • Wish to build internal capability and future-proof your marketing function.