Email Marketing Agency
Email that builds loyalty, drives traffic, and grows revenue.
At Monumental, we specialise in creating data driven email campaigns and automation to transform email into a key revenue driver.
By partnering with Klaivyo, the only CRM built for B2C, we help brands manage and optimise interactions with individual customers, driving stronger relationships and revenue growth.
From First Click to Lasting Connections.
In a crowded digital space, email remains one of the most powerful tools for meaningful engagement and long-term growth. We partner with brands ready to cut through the noise—delivering campaigns that feel personal, perform with purpose, and drive real results.
At Monumental, we don’t just write emails—we build relationships. Our strategy is grounded in data, audience insight, and creative designed to turn subscribers into loyal customers.
Our Email Marketing Services
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Email Strategy
Your journey on email begins with creating a solid strategy. We begin by assessing your customer data, who they are and more importantly, how they interact with your business. From there we will decide a campaign cadence and which automations you need to make the most out of email as a channel.
Profile Insights: Using current customer data we create a blueprint of how to engage users.
Campaign Strategy: Create a comprehensive strategy to target users with the messages that matter to them.
Automation Strategy: Using data to ensure key purchase opportunities are never missed.
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Campaigns
The core of any email strategy consists of campaign emails. These singular sends target your customers with the latest updates, launches, and essentials. Whether sending to all your customers or a select group, campaigns can significantly impact revenue.
Custom Templates: We create distinctive branded templates to ensure your brand is front and centre.
Content Calendar: Never miss a vital moment with a curated calendar of emails.
Ongoing Optimisation: By utilising key insights, we will enhance your campaigns over time to ensure maximum engagement.
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Automations & Flows
If campaign emails are the heart of your strategy, automated flows are the backbone. They run in the background to ensure your customers are kept engaged at key moments in their lifecycle.
Key Flows: Identifying what matters most to your customers, whether that's a birthday offer or a reminder to repurchase their favourite item just as it’s about to run out.
Hyper-Personalisation: Using data to create emails tailored to each individual user.
Life-cycle management: Understanding where each customer is on their journey with your brand and what they need to make their next purchase.
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CRM Analysis
Data management is key to success in email marketing. By knowing your data inside out we can perfectly tailor each message for maximum engagement.
RFM Modeling: Recency, Frequency, Monetary modelling allows us to build a segmentation strategy that targets the right customers at the right moment for them to convert.
Behaviour Analysis: Aligning your email designs to how customers are interacting with them using real time analytics.
Cross Platform Strategy: Your CRM data doesn’t need to end at email. We can integrate your CRM into your Paid Social strategy.
Why Monumental?
Klaviyo Partnership
By partnering with Klaviyo, the only CRM built for B2C, we have direct access to platform developments and industry-leading insights that will put your brand front and centre.
Invaluable Experience
Our team has over a decade of experience crafting email strategies that convert, turning email into a key revenue generator for your brand.
Data Driven Strategy
We take a data-first approach to email marketing that ensures your customers are treated as individuals, not just as a collective.
Measurable Impact
We use in-depth email insights to drive long-term revenue growth and to illustrate how valuable your investment is to your business.
UnderU: Turning Email Into a Revenue Powerhouse
UNDERU, a premium men’s underwear retailer, partnered with Monumental to turn email into a high-performing retention channel. Within just three months, email marketing was contributing 30% of total revenue—and growing.
By analysing historical data and mapping out the customer journey in detail, we built a strategy that ensured emails landed at the right time, with the right message, and the right product—for every individual customer.
Alongside a robust flow and campaign setup, we’ve integrated key Klaviyo features including SMS and Product Reviews, helping UNDERU unlock richer data and even more growth potential.
Let’s Turn Your Emails into Revenue Drivers
Monumental is here to help you grow, connect, and convert with email marketing that delivers. Ready to turn your emails into real results? Let’s talk.