How Comic Relief Engaged 2.2M+ Users with Creator-Led Fundraising on TikTok
Client
Industry
Comic Relief
Charity
2.2M+
USER
£0.06
COST PER VIEW
112k+
ENGAGEMENT RATE
THE CHALLENGE
Comic Relief partnered with Monumental to celebrate 40 years.The aim was to reach new, younger audiences in a fun, organic way—while keeping the heart of Red Nose Day: community, joy and giving back.
Activated 13 creators on TikTok, including family and baking influencers, to show how easy and joyful it is to get involved.
Created 12+ engaging assets that captured real moments of baking, from red velvet cakes to messy kitchen chaos.
Boosted content with paid spend to drive traffic to the Comic Relief shop, maximising reach while maintaining authenticity.
Adapted in real time, reallocating ad spend to high-performing creators to make the most of campaign momentum.