You can have the most glamorous, eye-catching website in the world but it doesn’t mean anything if it hasn’t been optimised for search engines. Better yet, Google, Bing, Yahoo and other big players in the search engine world could care less about how pretty your website looks. That’s just the cold, hard truth. It hurts, we know. What they ultimately care about is the actual content of the website. Anyone can set up a WordPress site, but not everyone can optimise them to boost search engine rankings. Which is why understanding how you can effectively boost your rankings through WordPress can bring in new successes to your business online. Below are three WordPress SEO tips to boost your rankings on search engines.
If you’re unsure as to how to go about SEO, don’t be scared to give us a shout – as Monumental Marketing is an SEO agency in London amongst other things.
1. Use SEO plugins
The first of many WordPress SEO tips we will discuss is that you have to use those SEO plugins. WordPress has many features and plugins, so it’s best to take advantage of this. There are many SEO plugins available on WordPress such as, the All in One SEO Plugin or Yoast that reminds you to add meta titles; meta description; tags; keywords and much more. They offer complete SEO solutions for people who have created their website on WordPress. It’s as easy as adding a plugin.
The plugins that you can implement on your website will enhance your SEO by displaying a Google preview with the meta title, description and slug on-screen. This allows you to look at what you need to improve on before the website or page actually goes live for everyone to see. From adding the meta details to scanning your content for readability, the SEO plugins on WordPress have got you covered.
2. Optimise your media
The amount of people who forget to optimise their website’s media content is scary. It is one of the most important parts to SEO. This can either improve or completely destroy your SEO efforts. So, listen up.
How you tag your media can improve your chances of being found by people and can affect your chances of being ranked higher in image searches, which is becoming more and more popular nowadays.
Everyone thinks that uploading an image with a complex and technical name is SEO, when it actually isn’t. In fact, it’s bad practice, so everyone has to stop this habit. When you upload an image on WordPress, you get an option to title it, add a small caption, add a description and add an Image alt text. Filling out these little things on your image can have a significant effect on your search rankings. This is probably one of the most important Wordpress SEO tips we have shared with you, so definitely implement this tip ASAP.
3. Add social media sharing
Search engines nowadays give posts with good engagement and social interactions a higher priority on search engine results pages. Therefore, implement social sharing buttons onto your website to try and squeeze out better SEO results. The little things matter whilst you are doing SEO, so pay attention to detail, it can make or break your SEO rankings. Social media platforms work with Google to give them a nudge which helps them determine what reactions a web page is getting from real, online users.
Bonus tip: Shorten those URLs!
Google and other search engines absolutely love WordPress sites that are organised; this includes having short and simple URLs. A study discovered that executives are 250% more likely to click on listing if they had fairly short URLs, especially if it appeared directly below a listing with a long URL. SO, take advantage of this competitive advantage and shorten those URLs people!