Greetings marketeers! You find yourselves once again here with your favourite london social media agency, Monumental Marketing. In this week’s blog, the matter of how to use Twitter is on the cards. As one of the behemoths of the social media world, Twitter has become as ubiquitous as mobile phones. According to Oberlo, there are 330 million monthly Twitter users across the world. While the platform has garnered millions of users who utilise it for personal use, there are many business accounts vying for attention from potential customers worldwide. Social media is a marketing phenomenon; such an intense concentration of prospective customers in one accessible space is a jackpot for businesses.
However, making your voice heard in an online echo chamber crammed with millions of people and their opinions is not easy. Hence, the question of how to use Twitter effectively for your brand is forever pertinent for marketeers. In this blog we will outline some of the strategies you should undertake and share with you some top Twitter tips for you brand account. You’ll be a high-flying tweeter in no time.
Table of Contents
1. Excuse me – watch your tone!
One of the fundamental steps of how to use Twitter optimally is to flesh out a strategy for your account. This should include its aesthetic, the tone of voice and what you hope to achieve. Make sure that your account has an appropriate user handle, so that your account is easily found and recognised by users. Your bio should also be packed with relevant information about your brand. Be sure to include a link to your website, any slogans and information about current promotions you may be running. Remember that any content you put out on Twitter will hopefully lead people to your account – it must supply users with enough information to know whether to stay on your page or not. Company logos and branding should be splashed across your profile: the display picture, banner and the background (on desktop view).
Tone of voice is also crucial when it comes to how to use Twitter. As a micro-blogging platform, the written word carries a lot of weight on Twitter. The tone of your tweets should reflect the brand’s ethos and be adapted to its target market. You should keep tweets short and tweet often. Due to the ephemeral nature of Twitter, it’s important to keep producing content to ensure your content is not buried under that of your competitors on users’ feeds. It is also worth noting that Twitter has an upper hand on Facebook in regards to engagement. Facebook’s EdgeRank means that not every post lands on a friend or a page-liker’s feed. With Twitter, every tweet lands on every follower’s feed. So, make every tweet count.
2. Drive as much traffic to your own site as possible
Whilst having a strong Twitter presence is, in itself, an asset, the goal is to drive traffic to your own site. Especially if your brand is selling products or services online – conversions are, of course, key. Promote products and services in your tweets and, as previously stated, make sure that your website is linked in your bio. Be sure to include images with these promotional tweets, also. They say a picture paints a thousand words, so what a perfect way to bypass Twitter’s character limit! Videos are also a worthy inclusion; 82% of Twitter users will pause their feed scrolling to watch a video. A primary factor is how to use Twitter is to take advantage of multimedia content.
Be sure to link customers back to your Twitter account from your site – it’s a two-way street! By including ‘Tweet This’ buttons on content such as blog posts on your site, you are encouraging users to do your advertising for you.
3. A few more top tips:
- Pack your tweets with relevant hashtags. This will narrow down your reach and allow you to engage with more targeted groups.
- Be selective with who you follow. Trying to gain many followers by spamming people will be flagged as “aggressive following” by Twitter.
- Friday is the best day to post. Sunday morning is the worst time. In the morning between 9-10am is the best time to be posting.
We hope you found this blog post informative. If you have any further questions regarding Twitter or any other social media platforms, please do not hesitate to drop us a message at Monumental Marketing.
