If you’ve been on Instagram this week, you’ve probably noticed a new icon next to your DMs. If you read our last post, you would know that was Instagram’s latest new feature – IGTV.

The feature allows users to post videos up to an hour long compared to just one minute, but who are the users who are making the most of the new feature? We’ve compiled a list of Instagrammers who are winning at the IGTV game.

The top 5:

  1. @WeWoreWhat AKA Danielle Bernstein

One of the most stylish Instagrammers in the game, Bernstein jumped on the bandwagon in the best way possible. Known for her ‘shoe wall’, the mogul posted a closet tour to her IGTV channel which to no surprise has landed her the top place on our list because who doesn’t want to delve into the closet of someone who sits frow at all the hottest fashion shows and rubs elbows with the designers on a daily?

  1. @enews AKA E!Entertainment

E! has also not missed the opportunity for spreading the hottest celebrity news and is using IGTV as another outlet to do so. Though the feature allows for an extra hour of footage, E! has made sure to keep videos short and sweet to make sure people are engaged when watching.

  1. @bbcnews AKA BBC News

Though E! may be considered ‘fun’ news as it covers the rich and famous, the BBC has also use IGTV to spread content and is doing so in a way that makes news accessible to more people. Posting shorter videos means the point is gotten across to the viewer quicker as it is making the information more concise.

  1. @tomdaley AKA Tom Daley

The Olympic gold medalist is using his IGTV to share fitness challenges that his followers can do alongside the diver. This interactive use of the feature is a popular technique to make followers feel closer to the influencer as the relationship feels more intimate.

  1. @monumentalmarketing_ AKA US!

Shameless plug, but how could we miss out our own IGTV channel!? Every week we share a little insight into what we do at Monumental but also tips and tricks about PR and digital marketing. Jamie Love is the perfect host and shows us how to increase our digital presence and grow our companies, brands, and selves.

So there you have it, our top five IGTV channels of the moment! Don’t forget, the IGTV train is still just starting so you can still jump on it, in whatever way you like. Don’t be shy to send us your videos!


  • Alicia, the digital marketing dynamo herself, is our digital marketing Manager at Monumental. We are yet to find something our Indonesian-Belgian princess can't do. Prior to discovering Monumental, Alicia finished an honours degree in Sociology at the University of Kent and began building her marketing network in the Middle East. Having graced us with her stunning social channel aesthetics and unrivalled powers of Influencer marketing and SEO for several years now, it's no wonder she's giving us that side-eye.