SEO methods are constantly evolving due to search engines’ technological developments and Google updates in algorithms, so keeping up with the best SEO techniques can be tough. But, it doesn’t mean that you can’t prevent your businesses from falling into the treacherous trap of incorrect SEO techniques. Below are six SEO sins that are massive no-nos for SEO consultants like us . So please, listen to us and you can prevent yourselves from being burned in hell’s fires.

Sin #1: Targeting wrong keywords

This might be the ultimate SEO sin. It may seem obvious but it has to be reiterated again and again. Optimisation is all about keywords that you want your website to rank on search engines, yes? So here’s an idea, choose the right ones. One of the most common mistakes is ignoring the preference of search engines for long-tail keywords or phrases. Whilst certain companies define products in the most specific and particular way, put yourselves in the shoes of the customer and think about what words they would use to refer to products like yours. Interpretation is big. Words mean different things to different people. So do your research thoroughly before optimising (Or let us do it for you…)

Sin #2: Skipping meta titles & descriptions

Optimising your content does not end once you finish inserting your keywords into your articles, oh no, next, you have to think about your meta titles and descriptions. These are essential elements of SEO and should never be forgotten or overlooked. Skipping these means there is a huge missed potential for your content to be found on search engines. These optimising factors are considered by engines when crawling your website, so if you do this correctly, they can improve your website’s performance. So if you’ve ignored this, you have sinned.

Sin #3: Mismatching content & keywords

This is another common sin. Producing content that has nothing to do with your keywords. Why? You tell me. Or perhaps we have to do it… The problem here is that you want to rank on search engines for certain keywords, but you fail to focus on the actual text of your topic. This is the result of trying to fit multiple topics into one piece of content or creating low-quality work just for the sake of including keywords. Google isn’t dumb. They will see right through this sinful technique. Google want to serve users with relevant websites for people’s searches, therefore, produce content that truly corresponds to the needs of your target audience.

Sin #4: Not using influencers

Everyone needs to be reminded that SEO has a social media dimension attached to it as well. So when you are sharing your content on social media, whether its a blog post or a photo, your main goal here is to grab the attention of users who have a massive influence, because their content gets noticed by the search engines as well as your audience. So, make friends and form relationships with these powerful influencers; take advantage of their credibility to promote your content.

Sin #5: Missing quality links

The quality of external links included in your content is way more important than the quantity of links. Trust us. Make sure you link your content to relevant, well-ranking websites with high credibility and reliability. It’s also a bonus to link back to sites that have linked your website because this redirects traffic back to your website in the future.

Sin #6: Not having a mobile-friendly site

As we have mainly covered keywords and content, it’s important to end with this very common sin that needs to be repented asap. Nobody likes a dysfunctional, low-quality website, let alone a low performing website on a mobile device. 1.9 billion people use their mobile devices to purchase goods or services so your website better be mobile-friendly. Otherwise, you are missing out on reaching billions of potential customers; a.k.a you won’t be making billions of dollars. If you haven’t considered a smooth and seamless mobile experience for your target audience, your rating on Google will be massively affected.


  • Alicia, the digital marketing dynamo herself, is our digital marketing Manager at Monumental. We are yet to find something our Indonesian-Belgian princess can't do. Prior to discovering Monumental, Alicia finished an honours degree in Sociology at the University of Kent and began building her marketing network in the Middle East. Having graced us with her stunning social channel aesthetics and unrivalled powers of Influencer marketing and SEO for several years now, it's no wonder she's giving us that side-eye.