WRITING A PRESS RELEASE 2022: FOLLOW OUR TEN STEPS FOR GREATER AWARENESS AND REACH WITH AN EXAMPLE.

So you want to increase press coverage around your business or an upcoming product launch? Then there’s (almost) no way around doing a press release. 

But how do you write it? And what are some of the tactics you can use so that journalists and news outlets choose to publish it in one of their news stories?

Here you can find everything you need to know about writing and sending press releases.

We will also provide our subscribers with our very own free press release template.

“Press releases are dead.”

“It no longer works.”

“Nobody reads press releases anymore.”

“The press release examples that I receive are all rubbish.”

I often read and hear such blanket statements from competitors and clients.

If you believe them, there is only one way to get into the media: the EXCLUSIVE!

In other words, a topic proposal that you tailor to a single medium and offer only to that medium.

During my career working in public relations, including my time as Monumental’s in-house PR manager and media coordinator, I’ve had a completely different experience. I’m probably going to sound biased but, trust me, it works.

Press releases work wonderfully. Full stop.

Honestly, most of the press releases I’ve created over the past five years have been published by news outlets. Not only by small industry and trade magazines and blogs but also by large online media outlets. For Monumental, this includes Business Insider and WARC.

Besides, if a press release doesn’t work, why do they still get sent out? Successful companies that don’t need to keep building brand awareness, for example, Apple, Amazon and Tesla, put in lots of effort to do a great press release.

(If you are wondering whether press relations are the right thing for you and your company, check out the blog that I did on 3 Ways Digital PR Can Improve Brand Presence.)

The hidden truth: Some press releases are for nought

Of course, the anti-press release faction has a point: many press releases are complete nonsense and clog up the inboxes of a news outlet.

But this is not due to the press release format itself. Instead, the senders have not understood how to “sell” a newsworthy story.

So the question is not: Should you send out press releases? But rather: In which cases should you send out press releases?

If you want to get your business into the media, you have to:

• Understand when the press release is the tool of choice.
• Know when you should instead target only one medium with your story.
• Understand which topics are suitable for a press release.
• Learn how to write them so that they are read and picked up by journalists.

I’ll show you how to do that in this article. Step by step.

#1 What is a press release – and why do you need one?

If you are already familiar with what a press release is, then just skip to step #2.

With a press release, you inform editors, journalists or bloggers about a news release from your company (like upcoming product launches) or topics that would interest potential readers for various news outlets. Of course, the aim is for them to report on you – in their newspaper, magazine, online news portal, TV or radio programme or on their blog.

You usually send the press release by email to a more extensive press distribution list. On the other hand, an exclusive topic suggestion can only be sent to one editorial office.

Important to know: Both press releases and exclusive topic offers are topic suggestions.

Let me repeat; your press release is just a suggestion, not an instruction. 

These form the basis for a press report, an interview or further research – by providing the editorial team with interesting facts or drawing attention to an exciting story.

What does that mean? Very few editors will take your press release or publicise it verbatim, no matter how amazing it is (or you think it is!)

Some lost souls think a press release is the same as guest posts (minus the cost).

They are so wrong.

#2 Before the press release comes the PR strategy

Before you start writing a press release or a topic offer, you should always have a PR strategy. Without a strategy, you risk wasting time and resources on things that don’t lead you to your goal.

The strategy provides you with a roadmap for your well-written press release template. 

It defines your communication’s content and helps you focus: you determine where you want to go and how you will get there.

A PR strategy does not have to be a doctoral thesis. It’s enough if you think about:

• What is the communication problem you want to solve?
  • Examples: My business is not well known enough / Not enough traffic to the website People don’t understand my product / don’t like it / prefer the competition etc.
• Who is your target group?
  • Young mothers, who value sustainable products? Stressed executives in Zurich? Organic farmers in Canada?
• What media do they consume?
  • Maybe a well-known mum blog, business media – or the local newspaper? Then these are precisely the media you should contact.
• What are your concrete (and ideally measurable) goals?For example:
  • “Within two months, the number of visitors to my website increases from 100 to 300 per month.”
  • “I receive at least three customer enquiries per day through media coverage.”
  • “I have five high-quality backlinks from renowned media so that I rank better in Google”.
• What messages do you want to send? What do you want your target audience to think about your business?For example:
  • “My company is the first address in the UK for sustainable, fairly produced and stylishly designed baby toys”.
  • Coach XY is the expert in the UK on divorce
• How do you measure your success?
  • It’s simple: checking whether you have achieved your pre-defined goals.

#3 Which topics are suitable for press work – and which are not…

Once your strategy is in place, it’s time to implement it. To do this, you must think of exciting topics and develop stories.

Which topics are suitable for your press work?

First of all, focus on topics that are interesting for as many people as possible outside your company.

For the editors and news media agencies, their readers, viewers, or listeners come first. Therefore, if your topic is relevant to their target audience, you stand a chance that your press release proposal will be considered.

Of course, the target audience depends very much on the medium or the respective department: an editor in the feature section of The New York Times will pay attention to topics that they believe are interesting for people interested in culture all over the USA. Local editors are only interested in things that happen in the region. And trade magazines for stories that concern their subject area: sailing, fintech, psychology, garden design, start-ups, etc.

With our press work, we try to serve precisely this target group and curate our stories so that they fit perfectly with the respective editorial office and also your business goals.

Tip: Always consider which medium or department is “responsible” for your topic or target group.

Interesting topics for press work can be:

• A new product that many people have been eagerly waiting for, for example, the latest iPhone
• A study that provides groundbreaking new evidence on a relevant topic, for example, the effectiveness of flu vaccines
• A policy or regulation that affects many people – such as a new tax law
• A new perspective on a hot topic of the day
• The opinion of an expert
• Classic service topics, for example, travel, nutrition or savings tips
• An event that interests a lot of people, for example, a big music festival with well-known bands, anything that is unusual
• A thought-provoking story: something that is exciting, emotional, or shocking.
• People love ‘firsts’ so anything that has never been done before and is a ‘first’ for doing or achieving something is always press-worthy!

Which topics are not suitable for press work?

You can save a press release or an exclusive topic offer if the topic does not interest anyone except you, your boss or your CEO.

Self-congratulation and anything that sounds like advertising is out of place in PR.
Sell your story, not yourself.

Topics like these will kill your press work faster than Usain Bolt:

• Your company organised a workshop in which high-ranking managers discussed it. As usual, there were no concrete results. So what? What’s the news? Where’s the story? Is there any newsworthy angle to it? Do the press even care?
• Your company has acquired a new client, Fine, but who outside your company cares?
• Your new online shop is now ready – it was a lot of work and an outstanding achievement for the whole team; please acknowledge this appropriately.
• You have a new sales manager who is very competent. Most stakeholders (except for some employees and shareholders) don’t care, so press most likely won’t either.

Seasonality of press topics

Not all topics work equally well all year round. Sure, because in summer, very few people are interested in new ski models – and in winter, no one needs ” Top 10 tips to cool down your house.”

In January, you’ll have a good chance with topics about losing weight or new-year resolutions, and in April, with a guide to growing tomatoes. 

National and international theme and action days are also interesting, for example, International Women’s Day, Valentine’s Day, Mother’s Day, Sweatpants Day, etc. The media like to use them as a hook to report on a topic.

So think carefully about when might be the best time for your topic and your business.

Tip: You can develop a good feeling for suitable press topics by carefully studying the news over a more extended period and asking yourself why the case is worth reporting on.

#4 Press release – or exclusive range of topics?

Have you found suitable topics for your press work? 

Great! 

Now comes the next big question: In what form do you offer your press release to the media? 

As a written press release that you send out to a more extensive press distribution list – or as a loose topic synopsis that you offer exclusively to one medium?

At first, you might be thinking “quantity over quality”, so you send your press release in a mass email to everybody in your contact list, which includes every news outlet in the UK. 

The theory is that at least one “fish” will come biting.

Sounds logical, doesn’t it?

Many companies and bad PR agencies do exactly that—every day.

But it’s not a good idea; it’s SPAM – and ultimately pointless.

It can even harm your company: If you constantly bombard editors with irrelevant press releases, it’s bad for your image. And it can lead to your emails being blocked and your press release not being received even if the topic would be of interest.

The second important point against mass mailings is that the media love exclusivity. 

They compete with each other and fight for the favour of their readers. Everyone wants to be the first to report on a relevant topic, uncover a scandal, and get exclusive insights or interviews.

Therefore, you can rarely go wrong with an exclusive range of topics perfectly tailored to a single medium.

But there are situations where the press release is the tool of choice. 

A good press release works better when:

• It uses superficial information that requires no or few queries.
• It is about information that is publicly available so that no medium can gain a competitive advantage from it.
• Facts are in the foreground – and less personal and emotional stories.
• The information is interesting and relevant to a large number of people.
• The sender is very well known and established, so practically every public statement becomes a news story (Apple, Amazon, Tesla, Facebook, the federal government, etc.)

Here are a few examples of cases where a press release is suitable:

• Apple launches a new iPhone. In the press release, the model is announced, described with its features and sent to all the tech editors in the world, together with product photos.
• The government decides on new nationwide health regulations, informs all editorial offices and invites them to a press conference in London.
• A local music festival announces which international musicians will be on stage in the summer and sends the press release to all local editors, music and event magazines in the region.
• A university publishes a study with groundbreaking results and informs the science editors with a press release about the central findings. The link to the full version of the study is sent along with the press release.
• A well-known camera manufacturer organises an international photo competition and informs all photo magazines about the start of the submission phase. After the competition, it sends out a second press release with the winning pictures for downloading.
• An LSE-listed company announces the figures for the past business year.

Exclusive topic offers are always the better choice when:

• It is about (expert) interviews, in which backgrounds are to be illuminated in depth
• It’s about information and insights that not everyone has access to
• Personal, emotional stories are in the foreground – and less the pure transmission of facts
• The sender is not very well known, e.g. most small businesses and self-employed people.
• You want to write a guest article.

Possible topics for exclusive theme offers:

•  Doing a write-up on an exclusive pre-product test of the new iPhone.
• The UK Health Minister gives an exclusive interview to the BBC about a new health regulation and his/her assessment of the situation.
• An LSE-listed company gives a business editor a look behind the scenes.
• Portrait of a start-up founder who has found her vocation in hemp skincare
• Personal story of the photographer who won the international photo competition for National Geographic
• You write a guest article as an expert for a well-known blog.

#5 How to create the perfect press mailing list

Have you decided on the press release format? Then you need a suitable press distribution list. But, of course, you should always create it manually – and only include editorial offices and journalists for whom your topic is relevant. 

How do you get the email addresses of the editors? 

Tools like Rocketreach have many journalists’ email addresses stored in their databases. But they are expensive and usually not worth it for small businesses and self-employed people. 

Instead, it makes more sense to compile the distribution list manually. It’s a bit of work, but it pays off.

You should not put general editorial mailboxes (according to the scheme [email protected]) on your press distribution list. The likelihood that your press release will be noticed in the daily flood of emails and then read by the right editor is very low.

Instead, try to find the editor responsible for your topic and who has perhaps already written articles on similar topics. You can often find the email address on the website of the medium. You can also contact the editorial office and ask who is in charge of your topic area.

If that is not possible, you can often construct the email address if you know the editor’s name. Most of the time, the address works like this: [email protected] – if you know one, you know them all.

Interesting contacts for your distribution list are also press or news agencies such as BBC News, Reuters, New York Times, etc. Press agencies produce articles that the editorial offices usually adopt. They offer an independent journalistic service – and are not to be confused with PR agencies that work on behalf of companies, for example, and pursue their interests. The advantage for you: If a press agency reports about you, chances are good that the report will appear in many media simultaneously.

It is best to collect your contact data in an Excel spreadsheet with columns for name, medium, department, function (editor, chief editor, chief of staff, head of the department, etc.), email, telephone number and a column for your notes.

There are also many PR databases that hold contact information, topic interests and publication for reporters and journalists. Although these are paid-for services, the detail is invaluable.

#6 Write professional press releases – how it works!

When writing a press release, there is one important rule: make it as easy as possible for journalists to see the potential of your story and produce a piece.

When they read it, they should immediately have a vision of what the article could look like. And you want to provide them with perfectly prepared text modules that they can use for their article.

The more work you take away from them, the better the chances they will pick up your press release.

How do you relieve them of as much work as possible? By writing a clear and concise journalistic article that could, in principle, be published immediately. 

Tip: When writing your press release, put yourself in the shoes of journalists. What would interest them most about your story? What information is most relevant? How would they phrase it?

The perfect structure for a press release

The press release has a similar structure to a journalistic report. These are the individual elements from top to bottom:

The headline

After the email’s subject line, the headline is the first thing that catches the editor’s eye. It is already here that they decide whether they find the topic relevant and continues reading. A good headline gets to the heart of the matter of the press release and arouses curiosity.

Your headline should not be creative or sound fancy but must first and foremost be clear. You have already lost if the journalist has to think to understand it.

I follow the simple principle of KISS: “Keep It Simple, Stupid.”

Teaser

A teaser is a short text below the headline that gives more information about the press release. You will find such teaser texts in practically every article. They usually consist of two to three short sentences and should make you want to read the whole text.

Tip: Just look at a few teasers in articles from quality media – then you’ll get a good feeling for how they are created.

Place and date

Before the text of the press release begins, it is best to write the place – usually your company location – and the date directly in the first line. Then it is immediately apparent how current the press release is, and you can also place it in time later.

Example: 

London 

20 January 2022. 

The first sentence

The introduction or lead’s first sentence has to be all-encompassing. It gets to the heart of the news. Ask yourself what is new, what is unexpected, and what is the essence of your story.

Look at it like the cover of a book. It should tell a story immediately.

For example:

“Like every year, the music festival XY will take place in Norwich this June.” – No news, not a good introduction.

How about this instead: “Icon Elton John will perform at the 2022 Cultural Festival in Glasgow”? Much better, isn’t it?

Or:

“The University of East Anglia has published a study on smoking”. – that’s not news because universities publish studies non-stop.

Better: “Smokers live longer than non-smokers. This is the result of a study by Anglia Ruskin University”. (Not true, of course!)

The first paragraph: answering W-questions

After the first sentence, you should provide more information and answer the famous W-questions: 

• Who?
• What? 
• When? 
• Where? 
• Why?
• How?

More paragraphs: From important to unimportant

In the following paragraphs, you provide further details – for example, background information, explanations, classifications, quotes, or exciting discoveries. 

Make sure that you sort the information in your press release in descending order of importance: the most important information for the reader should be at the beginning, the less important at the end. This way, you can ensure your message gets across, even if the text is not read to the end.

Another reason is that journalists like to shorten texts from the end if there is not enough space – this is especially relevant for print media with limited space. So, for example, the last paragraph can be left out if the less important information is at the back – but in your press release, it’s there for general context.

Subheadings

Structure your press release with subheadings in which you summarise key aspects of the following two to three paragraphs. This makes your text more manageable for readers to skim and grasp.

Boilerplate

This short profile text below a press release is called a boilerplate or the “about us” section. It usually remains unchanged and is placed under every press release your company sends out.

At the end of the press release, insert a short paragraph with:

• Your company name.
• A brief introduction to your business.
• What your company does and for whom.

Other interesting information for the boilerplate could be:

– The company’s divisions, products or services.

– Number of employees in the company.

– Location of company headquarters as well as other locations

– The turnover in the last business year

Under the paragraph, you link your website so that the journalists can research for further information.

Photos

A picture is worth a thousand words – and the media love great photos. Almost all articles are illustrated or taken from stock image websites. So providing editors with professional images increases your chances of getting published. It’s best to compile a compact selection of photos that perfectly match the topic of your press release.

The photos should be high quality (subject, exposure, sharpness, resolution) and, in any case, large enough for the editors to use. As a rule, a size between 1 and 2 MB is sufficient – this is a minimum for print publications.

You can enter the copyright and image descriptions directly in the photos’ metadata and write the copyright in the file name. Or you can write all the information separately in a text document.

Upload the photos together with the document to your cloud. Then, add the download link to the folder to the press release under the heading “Picture material” or “Photos for download”.

This way, journalists can easily download the photos they need – and it saves you from sending large amounts of data, which some email programmes block. 

Or just use a service like WeTransfer. We know that press appreciates this.

Additional information material

Suppose you have additional interesting and compact information to supplement the press release. In that case, you can also make it available to the editors as a download: Factsheets with figures, data, facts, a current company brochure, a flyer – in short: everything that helps the journalists in their research or when writing the article.

Press contact

Very important. At the end, you should state your press contact, including email and telephone number. This way, journalists can reach you quickly if they have any questions.

Deadlines: When timing matters

Sometimes it can make sense to put a deadline on the press release. This deadline ensures that editors are only allowed to publish an article based on your press release after a specific date and time. This is sometimes referred to as an embargo.

Why do you need a blocking period?

Let’s say you work in a well-known company and your new product is eagerly awaited. The product launch will take place at a big event in Manchester in a fortnight. But you want to inform journalists in advance so they have enough time to prepare their articles, which can go live in time for the launch.

At the top of the press release, you write in bold and red: “Please note the deadline: 22.3.2022, 12 noon” (example).

Writing tips for press releases.

Spelling and grammar

Make sure that your press release is free of spelling and grammatical errors. Journalists attach great importance to language – with error-free and well-worded text, you make a professional impression.

The optimal length of a press release

I’m often asked how long a press release should be. The answer is clear: one A4 page, maximum one and a half with font size 11. Remember: The press release is a topic proposal and not a finished article. It should inform the editors about a possible topic in a compact and to-the-point way.

Editors have little time, so it is good to be brief.

The correct tense for a press release

Since you usually want to convey a current topic in your press release, the present tense is the appropriate tense in most cases.

Of course, the present tense is not always appropriate: if the text is about an event that took place in the past, the past participle is more suitable (“has won”, “has found out”, “is finished”, etc.). It has a stronger connection to the present and therefore conveys more topicality than the past tense (e.g. won, found out, etc.).

If you’re writing about an event in the future, it’s often possible to write in the present tense. Still, you can’t go wrong with the future tense: “The festival takes place in Norwich at the end of the year” (present tense) or “The festival will take place in Norwich at the end of the year” (future tense).

Include quotes!

Quotes not only make your text more lively and break it up. 

They also function as a kind of container for statements that journalists cannot usually make in continuous text because they have to remain neutral and objective – for example, assessments, evaluations or statements.

Of course, quotes in press releases should serve a purpose and have relevant content – avoid empty phrases, self-praise or other marketing blah-blah at all costs.

The people in your company who are responsible for the topic in question should always be given quotes. The CEO is probably the appropriate quote giver if it’s about corporate strategy or policy. If it’s about a new product, it might be your responsible product manager, and your HR manager is the right one if it’s about an HR topic.

Make sure you don’t quote too many people. Ideally, it should only be one person, but it should never be more than three. Otherwise, it will be confusing for the readers.

The person giving the quote does not have to have said the original. It is enough if you think of a suitable quote while you are writing; present it as a quote and have it approved. This is usually easier than asking them to come up with a statement. After all, you know best what message you want in the text.

If you include a long quote for several sentences, it is best to name the person who gave it either before the quote – or inserts the name after the first sentence. This way, the reader knows who is speaking and can classify the statement.

For example, this:

Lisa Schmitt, product manager at Green Company: “That was quite a feat. It took us almost five years to finish the development.

Or

“It was quite a feat,” says Lisa Schmitt, Product Manager at Green Company. “It took us almost five years to finish developing it.”

You can use direct speech for quotes, as in the example above. For longer quotations, you can also alternate direct and indirect speech (with subjunctive) so that it doesn’t become monotonous.

Example:

“That was quite a feat,” says Lisa Schmitt, product manager at Green Company. “(direct speech) It took almost five years to… (indirect speech)”

I also recommend that you stick to the neutral “says” after quotations in press releases 99% of the time – not “emphasises”, “explains”, etc.

Write comprehensibly!

You should write your press release so that everyone can understand it. Avoid unnecessary jargon words and long nested sentences. Explain complicated contexts, use simple language, and structure the text logically to be easy to follow.

If the press release is aimed exclusively at a professional audience and you can assume that specific technical terms are known, you do not have to explain them. But it’s also a good rule of thumb to try and keep it simple.

Write factually, neutrally and objectively.

As an independent journalist would. If possible, you should avoid advertising statements altogether. If this is not possible, you must put them in a quote. The same applies to evaluations and assessments.

Wrong

Product XY from the Green Company is the best on the market.

Better

“Our goal was to develop the best product for our customers that is currently available on the market,” says Lisa Schmitt, product manager at Green Company. “From my point of view, we succeeded.”

Write lively!

Even if your press release is factual, it doesn’t mean that the reader should fall asleep. With a few simple tricks, you can bring more life to your text:

Active instead of passive

Make sure that you avoid passive voice formulations and replace them with active constructions.

Example:

Passive: Five projects were selected by the jury.

Active: The jury has selected five projects.

You can use a free trial of readable to see how to make your text easier to read.

#7 Sending out press releases

Is your press release’s text ready and agreed with all those involved in your company? Your press distribution list is set up? Then it’s time to send it out.

There are a few things to keep in mind:

Press release directly into the email or as a PDF?

If you are sending the press release to a more extensive distribution list, it makes sense to copy the text of your press release directly into the email. Who knows if the journalists will bother to open the attachment. Also, make sure that the formatting in the email looks good. It’s best to send a test email to yourself or a colleague in advance.

You can also attach the press release as a PDF with small file size (< 1.5 MB), formatted in your company’s corporate design.

Subject line

Your email needs a subject line. What do you write?

“Press release” or “Proposed topic”, followed by a colon and the headline, possibly in a shortened or modified form. The subject line should arouse curiosity but avoid empty promises or click-baiting.

Example

Suggested subject: With these ten tips, you can save energy in 2022

Recipients in BCC

Copy your press distribution list into the BCC field, i.e. blind copy, so that the recipients do not see who you have sent the email.

This is not just important for data protection, but it also looks more professional. And you avoid the annoying or embarrassing situation where one of the recipients accidentally clicks on the all-reply field and sends confidential information to the entire mailing list.

When to send a press release?

When is the best time to send a press release? In my view, there is no right or wrong. I wouldn’t send it on a Monday because the mailboxes are still full from the weekend, and it can easily get lost.

Tuesday to Thursday are good days, preferably in the morning, as many editors produce their articles in the afternoon. If the topic of your press release is highly topical and time-critical, you should, of course, not send it five minutes before the editorial deadline but as early as possible.

How often should I send out press releases?

Here, too, there is no general answer. I think you should always send out press releases when you have something interesting to tell your readers. Ideally, this should be done regularly so that the editors remember you. If possible, once a month.

#8 After sending: And now?

Have you sent out the press release? Then it’s time to wait and keep your fingers crossed. With a bit of luck, a journalist will contact you soon with further questions.

Even then, make their job as easy as possible and offer a perfect service.

This means answering quickly, being friendly, providing all the necessary information, and arranging interviews. If you make a professional and likeable impression, the editors will be happy to contact you in the future.

If you don’t hear from the editors, that’s not necessarily a bad sign. If they have all the information they need for their article, they may produce it without telling you.

In most cases, however, you will wait for a reaction. But what do you do if nothing happens?

Should you follow up by phone?

A typical job for interns is to follow up on the phone – to call the editors and ask whether the press release was received and whether they intend to report on the topic. But, of course, some journalists don’t like that.

So you should keep track of which journalists you can phone and which are best to write a reminder email.

If you are sure that you have done everything right and that your topic is exciting for the editors, journalists are often grateful for your call because your press release might have been lost in the flood of emails.

When you call the newsroom, be sensitive, polite, brief and get straight to the point. “Hello, my name is Lisa Schmitt. I work at Green Company. I have a topic proposal for you. Can I have 2 minutes of your time”

Then you introduce your topic in three sentences. After asking, “Does this sound interesting to you?” If yes: “I sent you a press release last week, but I’d be happy to send it again.”

If not: Ask what is missing to make your story interesting for the person you are talking to. That way, next time, you can offer a topic that fits perfectly.

Just to reiterate though, only do this in moderation. Ringing a national publication’s newsroom might result in a grumpy response, whilst a smaller industry title might appreciate the contact.

#9 Press monitoring: keep an eye on all publications

Keep an eye on all the media outlets on your press distribution list because editors rarely have time to alert you to the article. If it’s online media, you can set up a Google Alert. Then you will be automatically notified as soon as an article about your company appears online.

If you work in a company that is quite well known and gets a lot of press regularly, it can be worthwhile to hire a clipping service to monitor the press.

#10 Conclusion: Writing a press release

As you can see, there are many things to consider when writing a press release. However, if you follow all the tips in this article, your press releases will work much better in the future. I wish you much success with your press work!

What you get when you become a subscriber

Now, if you have not yet subscribed, don’t hesitate to do so. We give our treasured followers the best press release templates on the market. But we also include the following:

• Product-launch press release templates
• Event press release examples
• How to write a great press release headline with an example
• How to do traditional press releases with an example
• How to do a standard press release with an example
• Best way to do PR for tech startups
• How to do a book press release.
• How to grip the reader in the first paragraph of your outreach email
• How to write a press release announcing new services
• How to identify the wrong journalist to do press releases with

These are not your typical press release format that a brainless monkey could have written up. These were made by myself and my CEO Jamie, who Cosmopolitan interviewed on his PR strategies.

If there is a press release example that you would particularly like to see then please contact us.