33.1K
Followers gained
2.9M
Video views
423K
Content engagments
“After being turned away by multiple condescending agencies who told us our timeline was too short, our project was too ambitious etc., Monumental recognised our vision and came on board late notice with a highly-driven, optimistic, ambitious and can-do attitude, and with extremely generous rates given the impact nature of our project.
In three weeks, they helped us launch an ambitious NFT-for-good campaign that saw us raise over $100K for a unique conservation project, reach a social media audience in the millions (over 2 million on one TikTok video alone), and land over 20 articles in major media outlets and publications including Forbes.
Jamie and his team were incredibly flexible, and focused on success, and weathered some of our more unreasonable demands and last-minute changes to plans around the clock with enthusiasm and dedication.
Our project was highly bespoke and in a niche market, and Monumental got to grips with our vision extremely quickly, learning on the job and driving progress with a highly agile and analytical approach. Highly recommended, these guys were exactly what we needed, and we will absolutely return to Monumental as our first choice of growth marketing partner in the future.”
James Cochrane-Dyet
Chief Growth Officer, Atlas Labs
The challenge
- Atlas Labs collaborated with Monumental for the quick launch of an NFT.
- The NFT featured the reintroduction of Spix’s macaws into the wild through Project UNEXTINCT.
- An exclusive collection of NFTs was set to launch concurrently with the birds’ release, leveraging digital PR and social media for awareness and buzz generation.
The strategy
- Disrupted TikTok by understanding unique audience dynamics – Tailored content for native feel, sparking intrigue and engagement.
- Viral Content: Launched a viral video on TikTok with 2 million views and counting – Created a headline to attract viewers’ attention.
- Social Growth: Achieved 2.9 million views, 33,000 new followers, and 423,000 shares on TikTok generating awareness and buzz around NFt launch.
- Sales Impact: Generated $100,000 in sales within 14 days.
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