41K+ Impressions T Zone Acne Warriors Content Resonates with Gen Z Audiences
T Zone is a skincare care under Potter & Moore that specialises in providing affordable skincare products for those who have acne-prone skin.
30K+
USERS REACHED
41K+
USER IMPRESSIONS
2.5K
TOTAL ENGAGEMENTS WITH CONTENT
The challenge
- Target Gen Z with acne-prone skin for T Zone.
- Utilise influencer marketing with a focus on diverse creators in the skincare space.
- Collaborate with influencers specialising in skincare who resonate with the Gen Z audience to address unique challenges faced by Gen Z dealing with acne through relatable and authentic content.
@tzoneuk_ Why invest in big billboards when we have you all? Smaller, but bigger impact 💥– that’s our motto! Keep an eye out for our exciting launch at @Superdrug . 🚀 Stay tuned for more updates! #ContentIsKing #ComingSoon #UK #Superdrug #productLaunch #Skincare ♬ som original – erick ୨ৎ (taylor’s version)
@tzoneuk_ Anybody else fluent in the art of ‘girl math’ skincare? 💁♀️✨ @Eli #girlmathskincare #relatableglow #tzone #skintok #skincareteen #backhomeskincare #skincareteen ♬ original sound – Ferizagui
The strategy
- Collaborated with 4 skincare influencers specialising in acne-prone skin.
- Influencers shared personal stories, struggles, and triumphs, creating relatable content to provide authentic and transparent product reviews, tutorials, and skincare routines.
- Built trust, empowered the audience to make informed purchasing decisions, fostered community support, and established T Zone as a go-to solution for acne-prone Gen Z individuals, driving brand awareness and loyalty.
Similar Work
Driving Success for Restaurant Grand Opening with 50M+ Press Reach and Over 1,000% Follower Growth Through PR and Social Strategy
RELX is an award-winning global vape brand.
Read More
6,600% Follower Growth, 500K+ Organic Views Building Trust and Community on TikTok
RELX is an award-winning global vape brand.
Read More
300% Follower Increase in 7 Days Skyrocketing TikTok Presence with Gen Z Targeting.
T Zone is a skincare care under Potter & Moore that specialises in providing affordable skincare products for those who have acne-prone skin.
Read More
5,000% Follower Growth, 300K Views in 6 Months Unleashing UGC Strategies
RELX is an award-winning global vape brand.
Read More
2300% Follower Increase in 6 Months Dynamic Growth via UGC Strategies.
Balance Active Formula is a skincare brand under Potter & Moore that specialises in catering to empower those with mature skin.
Read More
Skincare Breakthrough Reaches 187K in 4 Weeks for 40+ Demographic
Balance Active Formula is a skincare brand under Potter & Moore that specialises in catering to empower those with mature skin.
Read More
LGBTQ+ Fostering Campaign Achieves £0.04 Cost Per View
Barnardo's is a leading charity dedicated to improving the lives of children and young people throughout the United Kingdom.
Read More
1M+ Users Engaged for Global Nursing Awards in Just 3 Weeks
Aster DM Healthcare is one of the leading healthcare providers in the GCC and India.
Read MoreSLIDE INTO OUR DMs
You can contact us in many ways! Whether you want to drop us a line or fill in the form below, we’ll get back to you in no time. Get in touch with us now.