The challenge01
SoSpoilt chose Monumental to lead their PR efforts because of our authentic ability to engage with diverse audiences. Our goal was to reach audiences through elevating the creators on the platform.
The strategy02
Our PR efforts saw SoSpoilt in Business Insider, METRO, Wales Online and OutNews Global to name a few. We designed a people-led strategy to bring the technology to life with a true focus on telling the amazing stories of the creators on the platform. This strategy allowed us to work closely with the creators and then develop content that would not only put SoSpoilt in the spotlight but would also promote the creativity of the influencers. The creators spanned across different industries such as personal training, dance and cooking.
87M
Press reach
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