PROUDOUT

ProudOut is one of LGBTQ+’s leading global directories, providing visitors with information about events, travel deals, service providers, and products. Monumental works closely with ProudOut on their organic social media.

CHALLENGE

Proudout is one of LGBTQ+’s leading global directories, providing visitors with information about events, travel deals, service providers, and products. Tolerance and diversity are not just words for ProudOut – As their founding team proves, also LGBTQ+ and non – LGBTQ+. They are convinced that tolerance can not only be demanded, you also have to live it yourself.

Strategy

Monumental Marketing holds ProudOut close to their hearts as ProudOut was one of Monumental’s first ever clients! Monumental works closely with ProudOut on their organic social media. This involves curating and creating images, captions and relevant hashtags to use across their social channels. Due to the fact that ProudOut is a global directory of LGBTQ+ events, forming and managing their social channels was key in engaging with its wide global network of users. Bespoke post timings and hashtags were curated for ProudOut to ensure they reached their entire target audience, globally.

Results

11%

Increase in followers

43%

Increase in engagement