PROUD BEER
PROUD Beer is the original queer beer for good. PROUD Beer came to us as they were unhappy with their Instagram aesthetic and wanted to inject some fun and liveliness to their Instagram.
CHALLENGE
PROUD Beer is the original queer beer for good. PROUD Beer has a big vision: to redefine the way LGBTQ+ community is supported. It’s pretty simple, every time you purchase a PROUD Beer, you send a direct donation of 20p to our LGBTQ+ charity partne
Strategy
PROUD Beer came to us as they were unhappy with their Instagram aesthetic and wanted to inject some fun and liveliness to their Instagram. PROUD Beer is bursting with personality, however sadly, this was not conveyed through their previous Instagram grid.
Monumental came along and revamped the entire Instagram, from visuals to captions – Not only did we give PROUD Beer’s Instagram a makeover but we increased awareness of PROUD Beer in targeted consumer sectors & established a strong presence online. Also, we generated engagement amongst targeted communities of like-minded individuals and target potential businesses. Whilst, educating the audience on PROUD Beer’s positive social impact. On top of this, we gave PROUD Beer a little boost in brand awareness through some social media ads targeting London.
Results
Increase in reach
Increase in engagement
Ethan Spibey
FounderThey brought a fresh approach to our social media and were extremely professional, attentive and generous with their time