PROUD Beer is the original queer beer for good.

The challenge01

PROUD Beer is the original queer beer for good. PROUD Beer has a big vision: to redefine the way LGBTQ+ community is supported. It’s pretty simple, every time you purchase a PROUD Beer, you send a direct donation of 20p to our LGBTQ+ charity partne

The strategy02

PROUD Beer came to us as they were unhappy with their Instagram aesthetic and wanted to inject some fun and liveliness to their Instagram. PROUD Beer is bursting with personality, however sadly, this was not conveyed through their previous Instagram grid.

Monumental came along and revamped the entire Instagram, from visuals to captions – Not only did we give PROUD Beer’s Instagram a makeover but we increased awareness of PROUD Beer in targeted consumer sectors & established a strong presence online. Also, we generated engagement amongst targeted communities of like-minded individuals and target potential businesses. Whilst, educating the audience on PROUD Beer’s positive social impact. On top of this, we gave PROUD Beer a little boost in brand awareness through some social media ads targeting London.

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Increase in reach


Increase in engagement

They brought a fresh approach to our social media and were extremely professional, attentive and generous with their time.

Ethan Spibey



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