LABAYK

Labayk is the world’s first Muslim social network. Labayk is about building communities, not shareholder profits. They collaborated with us not just for our services, but also what we stand for as a company.

CHALLENGE

Labayk is the world’s first Muslim social network. Labayk, meaning ‘at your service’, aims to be the world’s first responsible social media network by donating at least 50% of its profit to charities chosen by its users. This platform also aims to allow users to create better connections by providing a safer, more fulfilling online experience. Labayk is about building communities, not shareholder profits.

Strategy

Labayk collaborated with us not just for our services, but also what we stand for as a company. Due to the diverse backgrounds the Monumental team possess, we helped Labayk reach a specific target audience through organic social media; paid social media and digital PR.

We ran many global campaigns, one of which was a pre-launch campaign. The Pre-launch campaign consisted of firstly, building a brand for Labayk to showcase its values and personality through a range of social media channels. Next, digital PR was carried out to generate pre-launch buzz to the global press.

This led to many worldwide features, such as The Independent, The Jakarta Post and The Muslim Times. Social ads were also used to get pre-launch sign ups which generated over 6000 sign ups. From collaborating with international charities and mosques to searching for ambassadors, we helped Labayk reach millions of Muslims around the world.