5,000% Follower Growth, 300K Views in 6 Months Unleashing UGC Strategies

Feather & Down is the UK’s number 1 sleep brand, specialising in natural sleeping products from pillow sprays to essential oils.

5,723%

Follower increase

1M

Video views

4.1%

Engagement rate

The challenge

Generate user-generated content (UGC) to populate and initiate the Feather & Down TikTok account and achieve follower growth.
Kickstart TikTok presence by creating content that engages the audience and contributes to brand visibility.

@featheranddownsleep ✨ Introducing our exclusive ‘Mother’s Day Set’ ✨Give the gift of sleep this Mother’s Day! Because what better way to celebrate than with love, pampering, and relaxation? 💖 #featheranddown #nightgardenretreat #selfcare #mothersdaygift #mothersday ♬ original sound – Feather & Down

@featheranddownsleepIt’s International Self-Care Day! 🌿💆‍♀️ Come with me and enjoy my favorite self-care routine. Shop now at F&D and get the ‘Ultimate Self Care Bundle’ – Bath Essence, Body Scrub, Magnesium Butter, Face & Body Mist, and 100ml Pillow Spray. ✨🛁 #featheranddown #Shopping #shoppingaddict #SelfCareDay #FDSelfCare #UltimateBundle♬ original sound – Feather & Down

The strategy

Video Views – Utilised UGC to garner video views, thereby increasing engagement and overall account activity.
Boosting Content – Leveraged boosting strategies to enhance follower count on TikTok.
UGC Creation – Developed user-generated content tailored to resonate with F&D’s target audience.
Trend Integration – Aligned content creation with ongoing TikTok trends, challenges, and audio to stay relevant.
Audience Connection: Focused on creating content that not only attracted attention but also fostered a connection with the audience.
Strategic Approach – Ensured the UGC content strategy aligned with the goal of growing followers and establishing a dynamic presence on TikTok.

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