Driving Success for El Santo’s Grand Opening with 50M+ Press Reach and Over 1,000% Follower Growth Through PR and Social Media Strategy
El Santo is the newest Latin American-inspired restaurant in Glasgow.
50M+
Press reach
1,083%
Follower increase
6.2%
Engagment rate
The challenge
- Monumental was engaged to help with the grand opening of the restaurant. We were required to introduce the restaurant to the area, drumming up interest for the grand opening event, whilst also generating attention when the venue was open to the public.
- This involved engaging with press and influencers to help spread the word and create a buzz.
The strategy
A four-week multi-channel strategy was implemented, combining PR, social media, and influencer marketing:
PR
- Goal: Highlight El Santo’s uniqueness and make it the city’s hottest new opening.
- Activities: Introduced the concept to the press with complimentary visit offers; invited influencers to the grand opening and subsequent visits to maintain buzz.
Social Media
- Platforms: Instagram and TikTok.
- Content: Created bespoke, trendy content using the restaurant’s moody interior and visuals of food and ambience.
- Goals: Increase brand awareness, boost engagement, drive website traffic, and build a strong social presence showcasing El Santo’s culture and quality.
Similar Work
6,600% Follower Growth, 500K+ Organic Views Building Trust and Community on TikTok
RELX is an award-winning global vape brand.
Read More
300% Follower Increase in 7 Days Skyrocketing TikTok Presence with Gen Z Targeting.
T Zone is a skincare care under Potter & Moore that specialises in providing affordable skincare products for those who have acne-prone skin.
Read More
5,000% Follower Growth, 300K Views in 6 Months Unleashing UGC Strategies
RELX is an award-winning global vape brand.
Read More
2300% Follower Increase in 6 Months Dynamic Growth via UGC Strategies.
Balance Active Formula is a skincare brand under Potter & Moore that specialises in catering to empower those with mature skin.
Read More
Skincare Breakthrough Reaches 187K in 4 Weeks for 40+ Demographic
Balance Active Formula is a skincare brand under Potter & Moore that specialises in catering to empower those with mature skin.
Read More
41K+ Impressions T Zone Acne Warriors Content Resonates with Gen Z Audiences
T Zone is a skincare care under Potter & Moore that specialises in providing affordable skincare products for those who have acne-prone skin.
Read More
LGBTQ+ Fostering Campaign Achieves £0.04 Cost Per View
Barnardo's is a leading charity dedicated to improving the lives of children and young people throughout the United Kingdom.
Read More
1M+ Users Engaged for Global Nursing Awards in Just 3 Weeks
Aster DM Healthcare is one of the leading healthcare providers in the GCC and India.
Read MoreSLIDE INTO OUR DMs
You can contact us in many ways! Whether you want to drop us a line or fill in the form below, we’ll get back to you in no time. Get in touch with us now.