LGBTQ+ Fostering Campaign Achieves £0.04 Cost Per View

Barnardo’s is a leading charity dedicated to improving the lives of children and young people throughout the United Kingdom.

125K+

USER IMPRESSIONS

£0.04

AVERAGE COST PER VIEW

112K

USERS REACHED

The challenge

Barnardo’s aims to raise awareness, foster engagement, and prompt action among LGBTQ+ individuals and couples to enquire in fostering children.

The strategy

Monumental leveraged its unique influencer software analysis model and diversity experts to map the followers of specific LGBTQ+ content creators – this facilitated the identification of search terms, mentions, and tags aligning with Barnardos’ campaign messaging.
We engaged these content creators in non-paid collaborations to create authentic tailored content, urging their followers to click on the link if interested in adoption or fostering

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