Skincare Breakthrough Reaches 187K in 4 Weeks for 40+ Demographic

Balance Active Formula is a skincare brand under Potter & Moore that specialises in catering to empower those with mature skin.

190K

USERS REACHED

200K

USER IMPRESSIONS

3K

TOTAL ENGAGEMENTS WITH CONTENT

The challenge

Utilise influencer marketing to tap into the skincare expertise of influencers catering to this demographic.
Partner with influencers to share tips, product recommendations, and personal experiences addressing the concerns of the 40+ age group.
Effectively reach and engage an older demographic, showcasing product benefits and building trust and credibility.

@balanceactiveformula Curious about skincare transitions from your 20s to 30s? Let’s dive in with a pharmacist! 💬✨ @viki_the_pharmacist #balanceactiveformula #skincaregoals #healthyskin #skintok #skincaregoal #skincaretip #agelessbeauty #pharmacist ♬ original sound – BalanceActiveFormula

@balanceactiveformula We all need that one friend who’s a skincare guru to guide us through the skincare jungle! 🌿🧖‍♀️ #balanceactiveformula #skincaresquad #skincaregoals #skintok ♬ original sound – Beckyp79@

The strategy

Engageed 5 influencers with a strong presence in the target demographic.
Influencers shared valuable tips, product recommendations, and personal experiences.
Showcased Balance Active’s products addressing concerns like wrinkles, fine lines, and age spots.
Built trust and credibility through real-life examples, educated the audience, and guided them towards effective skincare routines, resulting in brand loyalty, increased engagement, and boosted sales.

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