6,600% Follower Growth, 500K+ Organic Views Building Trust and Community on TikTok.

QCIG is a Nottingham-based vape brand acquired by Infinity Vapes specialising in e-liquids and hybrid vape products.

6,672%

Organic follower increase

2.1%

Engagement rate

500K+

Video views

The challenge

Aimed to raise brand awareness and website traffic on TikTok
Build a community and brand identity on TikTok while fostering trust and loyalty among users.
Focus on organic strategies due to vape product promotional restrictions on this channel.

@qciguk Raise your hand if you can relate to the struggle 🙋‍♂️🌈 #ejuice #vapelove #christmasvaping #vapememes ♬ original sound – hairbyharleyy

@qciguk Drowning in a sea of e-liquid flavors for vapes 🌬️💨 Choices, choices, and more choices! Who else finds it nearly impossible to pick just one? Pssst…Here’s a little secret, you can get 20% off on our 10mg Qdrops with code QDROPS20. #vaping #vapecommunity #fyp #stopsmoking #vapeuk ♬ son original – QCIG UK

The strategy

Led with educational posts – Addressed common vaping queries through informative FAQ carousel posts. Presented information in a visually appealing format to educate and engage the audience.
Memes for engagement – Created a relatable and shareable experience for the audience. Incorporated memes into the content strategy, specifically centred around vaping culture. Viral post with 450K+ video views!
Community building – Shifted focus from mere product showcasing to building a community around QCIG’s identity. Fostered trust and loyalty among users through authentic and relatable content.

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