300% Follower Increase in 7 DaysSkyrocketing TikTok Presence with Gen Z Targeting

T Zone is a skincare care under Potter & Moore that specialises in providing affordable skincare products for those who have acne-prone skin.

336%

Follower increase

8%

Engagement rate increase

55K

Users reached

The challenge

Achieve quick growth for T Zone’s TikTok to amplify the reach and visibility of existing content.

@tzoneuk_ Anybody else fluent in the art of ‘girl math’ skincare? 💁‍♀️✨ @Eli #girlmathskincare #relatableglow #tzone #skintok #skincareteen #backhomeskincare #skincareteen ♬ original sound – Ferizagui

@tzoneuk_ Wondering why exfoliation is a skincare must? 🤔 By Removing dead skin cells, it reveals your skin’s natural radiance, leaving you with a smoother, clearer complexion. 🌟 Plus, it helps prevent breakouts and boosts the effectiveness of your skincare products. #SkincareSecrets #GlowUp ♬ id rather take my whiskey neat – char

The strategy

Boosting strategy – Focused on increasing account following by expanding the reach of T Zone’s content.
Audience targeting – Utilised paid promotions to reach specific audiences, driving follower growth.
Exposure benefits – Widened audience reach attracted new viewers interested in T Zone’s content and products.
Boosting provided quick and almost immediate results in terms of views and engagement.
While organic growth takes time, boosting expedited T Zone’s account growth promptly – Leveraged TikTok’s organic growth and algorithmic recommendations supplemented by paid promotions for faster results.

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