2300% Follower Increase in 6 Months Dynamic Growth via UGC Strategies.

Balance Active Formula is a skincare brand under Potter & Moore that specialises in catering to empower those with mature skin.

2,374%

Follower increase

4.4%

Engagement rate

2M

Video views

The challenge

  • Generate user-generated content (UGC) to populate and initiate the Balance Active Formula TikTok account and achieve follower growth.
  • Kickstart TikTok presence by creating content that engages the audience and contributes to brand visibility.
@balanceactiveformula Curious about skincare transitions from your 20s to 30s? Let’s dive in with a pharmacist! 💬✨ @viki_the_pharmacist #balanceactiveformula #skincaregoals #healthyskin #skintok #skincaregoal #skincaretip #agelessbeauty #pharmacist ♬ original sound – BalanceActiveFormula

@balanceactiveformula We all need that one friend who’s a skincare guru to guide us through the skincare jungle! 🌿🧖‍♀️ #balanceactiveformula #skincaresquad #skincaregoals #skintok ♬ original sound – Beckyp79@

The strategy

  • Strategic approach – Ensured the UGC content strategy aligned with the goal of growing followers and establishing a dynamic presence on TikTok.
  • Boosting content – Leveraged boosting strategies to enhance follower count on TikTok.
  • Visibility Impact – Increased brand visibility not only expanded reach but also facilitated a more robust connection with a diverse audience.
  • UGC creation – Developed user-generated content tailored to resonate with Balance Active Formula’s target audience.
  • Video views – Utilised UGC to garner video views, thereby increasing engagement and overall account activity.

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