Over the years, Search engine optimisation (SEO) has become a go-to for businesses to increase overall searchability and visibility of their brand. Let us remind ourselves of the definition of SEO. Put simply, SEO refers to techniques and strategies used to increase rankings in organic search results on search engines, such as Google or Bing. But why is it absolutely necessary for your business to implement SEO? Let’s take a look at the three main reasons.
Where else would they look? The internet has become a very convenient place for people to research and find products or services they are looking for. Therefore, it’s the first place they go to do a little research. By implementing an SEO strategy on your business’ website, you will significantly increase the odds of potential customers finding and also engaging with your business. Nowadays, everyone purchases products or services online using their mobile devices or laptops. 1.9 billion people to be exact. The internet has made it too easy for people to shop from the comfort of their own homes. Also, It is of great importance to acknowledge that your customers are constantly on-the-go. 88% of customers who search for local businesses on their mobile devices will call or physically visit the store within 24 hours of searching for it. Therefore, there is no denying that SEO is vital to attract organic traffic to your website, which overall provides a high return of investment (ROI) when it is done correctly as a long-term strategy. So, if you want to be found online then implementing SEO is a no-brainer.
As we all know, no matter what industry you are in, the cut-throat world of business doesn’t fail to serve you competition. Businesses are having to constantly one-up each other and there is no doubt that your competitors implement SEO on their websites in order to keep up with the ever-changing game. Many business owners are under the assumption that SEO is only needed until they get on top of that long Google list. But, they are wrong. Once you reach the top, it will require more effort to maintain that number one position; and with your competitors clawing their way up for those top positions, you either play the game and compete with them, or you sit back and allow them to steal your potential customers. By ignoring SEO, you are just handing your competitors the win without putting up a fight. Now, do you really want that?
That’s right. SEO actually works. SEO produces consistent traffic to your website when it is done correctly. This organic search plays a big role in the website performance as well as ultimately getting users to convert or engage with your business. Moreover, with Google being the most visited website in the world, we already know that it is people’s favourite place to find information. Having high visibility on a search engine increases trust and credibility, which always works in favour for your business.
With that said, there is no other form of digital marketing that can deliver a return quite like SEO. SEO can deliver consistent organic traffic that would otherwise cost you stacks of money if it was being paid for through a paid search campaign, like pay per click (PPC). Not to diss PPC, but SEO is more favourable in the long-term, grand scheme of things. Ergo, the marriage between high quality SEO and a user-friendly website can bring endless, consistent traffic to websites.
And to finish things off, just a little reminder – if you are not on page one on Google, you need to be.