Tik Tok is a social media sensation that has swept the globe like wildfire. So quickly in fact, that many people still have no clue what it is. An amalgamation of the original Tik Tok app and the sister app Musical.ly, this new platform has boomed under the noses of anyone over the age of 25. But fear not, as a social media agency in London, we at Monumental stay abreast of what’s hot right now. We’re here to fill you in on all things to do with Tik Tok ads. If you are curious about social media platforms, why not check out our other social media blog posts such as Can no longer see activity on Instagram?
In this blog post we will be giving you a quick guide to how best use advertising opportunities on Tik Tok. As a video-based platform, there is a lot of room for visual ads akin to those run on YouTube. Not only this, but the reachable audience is gargantuan. If you want to take advantage of this then follow this quick guide as we give you the skinny on the world of Tik Tok ads.
First things first, one of the easiest ways to promote your brand on the platform is definitely to create your own content. It’s as simple as creating your own channel which can then be populated with brand-relevant videos. Depending on how much money you want to invest in this content, it could be a relatively cheap venture. Tik Tok videos are up to 15 seconds long but it is also possible to post videos that are up to 60 seconds long in a story-like format. For minimal spend, watermarked videos with branding and graphics would perform as Tik Tok ads that could reach users via targeted hashtag use.
A fruitful use of a brand channel, however, would be to create some original content that is genuinely interesting and therefore profitable. Comedy is a prevalent sphere within the Tik Tok community – why not try and make some funny videos that would be shareable among users. As Collabary stated, Hashtag challenges can also be effective if they’re picked up by enough people. The primary audience for Tik Tok is teenagers and younger, so funny and quirky challenges will appeal to them above all else.
Influencers are a modern phenomenon that can basically be viewed as walking and talking billboards. In the realm of Tik Tok, these influencers have arisen because they make original viral content, such as comedy, beauty tutorials and pranks to name a few. Reaching out to these people, as you would on a platform like Instagram, would do wonders for brand exposure. These content creators can amass thousands, if not millions of followers on their channels. Not to mention the fact that the genre of their content helps you to target the outreach of your Tik Tok ads more specifically.
It is important to bear in mind that the majority of Tik Tok users are under 18 years. This very much limits the types of products and services that can be advertised on the platform. A child is not going to be full of desire when they see their favourite influencer promoting a new shaving cream. Therefore, bare in mind that your marketing will be limited to what is age-appropriate and also what will interest younger generations.
Currently on Tik Tok, ads are rarely sighted. According to the Social Media Examiner, the average CPM cost is $10 and can go up to $300,000 total budget for larger campaigns. Tik Tok ads can be run like on any other social media platform, but currently not every brand’s application to be able to run campaigns is accepted. However, in the future there will be more opportunities to advertise as the platform expends – so keep your eyes peeled.
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