Famous man of wisdom and general fabulousness Oscar Wilde once wrote, “There is only one thing in the world worse than being talked about, and that is not being talked about.” While this may have rung true for the socialites of the nineteenth century, the same cannot be said of the world of PR in the twenty-first. Positive press is key for any brand, because customers’ decisions to support brands are often based on whether or not they approve of their public image. As a London digital PR agency, we at Monumental are well-versed in the benefits of positive press – we’re the experts!
This blog post details the three best ways for your brand to attract positive press. And no, we don’t mean releasing a special type of tape like a certain Kardashian… We want to show you that attention in the press and online media can be achieved without having to pay directly for an advertisement or advertorial. At a smaller cost, brand awareness can be enhanced by going out of your way to snatch the attention of journalists, or build the brand’s image generally. Bet you never thought you’d say you knew better than Oscar Wilde – well after reading this you just might.
Did you know that according to a consumer survey, 86% of consumers will read a review online before trusting a local business. Unless your brand has the notoriety of a giant like McDonald’s, it’s likely that people will treat it with more caution. Which is understandable; would you part with your money for a product or service from a brand that neither your friends nor anybody online seems to have heard of? We think not. Consumers require a level of trust before they will choose you over a competitor.
In light of this, building a backlog of positive reviews and rapport with customers is crucial. According to Neilsen, 92% of people surveyed would trust a recommendation or review over paid advertisement. So, keep an eye on what people are saying about you online. Replying swiftly to any complaints or queries that people put to you will help you with this. Appearing as a company that is more than just a faceless corporation will do wonders for your reputation.
Environmentally friendly brands are becoming increasingly appealing as the general public’s attention turns towards climate change issues. Anything that helps people feel as though they are saving the polar bears will be a hit. Ensuring that your products are produced in a way that’s as sustainable as possible will help your brand’s image. Promotion of this will in turn induce positive press, as ethical and environmentally conscious businesses are seen as the frontrunners of the contemporary marketplace.
According to GlobalWebIndex, “half of digital consumers say environmental concerns impact their purchasing decisions.” That’s a large proportion of potential customers that will be drawn to your brand following some efforts to become sustainable. So what are you waiting for, get those green fingers working!
One of the easiest and most profitable ways to generate positive press for your brand is to create a strong social media presence. Platforms like Instagram and Twitter allow you to curate your own image, right down to branding, tone of voice and unique creative content.
A study carried out by Lyfe Marketing found that, “71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family.” Bearing this in mind, it is apparent that social media is the new digital face of a brand. Positive press can be generated by brands themselves, interacting with consumers online and producing their own self-promotional content. Why not ensure that all your brand’s socials have links to its website? Alongside this, content should be geared towards giving voice to positive press opportunities, like sustainable product production for example. If you would like to learn more about curating a successful social media presence, check out our blog post, Top Three Uses of Social Media Marketing.
We hope this blog has made for some interesting reading for you. Don’t hesitate to contact us if you have any questions regarding creating a positive image for your business.
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