The way you title the pages on your website can be seen as the be-all and end-all of website optimisation. Title tags will be displayed on the search engines for every search result. So, these titles need to be optimised for their target SEO keywords. If the titles are not optimised or relevant to the product/service you are trying to promote then you might as well not have a title at all. A great title tag should be relevant and accurately describe the content on that particular page whilst also plugging in the main keyword you are targeting. This will attract and entice customers to visit your website whilst at the same time telling Google that your page is relevant to this particular search. It’s a good idea to keep your title tag under 60 characters so that Google doesn’t cut the title short.
Quality over quantity. It’s cliché but it’s true.
Focus on quality of content over quantity and aim to ensure that the content is a minimum of 400 words. Most importantly create unique, shareable content; linking to other relevant blogs or websites will also get you to high places. One of the easiest ways to do this is to show willingness to link out to these blogs from your own content. Brian Clark, founder of CopyBlogger media, has said that linking out to other blogs is “critical for growth”. It may seem counterintuitive to divert attention from your website to another, more authoratitative one… but at the end of the day it actually works in your best interest.
It is also important from the get-go that you create content that will appeal to actual readers rather than prioritising search engines over people. Aim to create content for people who have eyes and a mind to take action from visiting your website and who will actually be able to engage with your brand; rather than creating content for bots and search engine algorithms. Funny enough, when you keep in mind that your content is being created to actually help someone out, you will be awarded for it by search engines. On top of being rewarded by search engines, creating content that will actually benefit people will build trust.
Everyone conducts product research on their phones. Everyone. To back up this statement, 60% of searches come from mobile devices. So, put in a little effort into your websites’ mobile friendliness, as it can determine how long a user stays on your site. The mobile version of your website may make or break both of your mobile and desktop rankings in search engines. Once you have a mobile version of your website, you must test it out to see if your website is mobile friendly, using Google’s own mobile friendly test. Also, don’t forget to monitor your Google mobile rankings, these results will soon translate to your desktop results.