Labayk is an exciting new social media platform that is based on the Islamic values of kindness, modesty, peace and charity. It is dedicated to creating a safe online community, while ensuring that it is a platform free of violent and inappropriate content. With charity at the heart of its ethos, Labayk has pledged to donate at least 50% of its profits to NGOs and charities of its users’ choice, giving them a chance to make a difference just through signing up!
We at Monumental have worked with Labayk to establish their online presence and help them target their desired audience. As a seasoned app marketing agency, we have been successful in building up a following for Labayk, while organising and managing their pre-launch campaign as well as their global launch. Alongside this, our efforts curating Labayk’s social media feeds have ensured that it has become a known brand and still continues to grow in its outreach! Finally, we are managing their global PR where we obtained features for the app in the likes of the Independent, Jakarta Post, Muslim Times and more.