Injecting some much-needed flair to the optics market, JustSpecs is a cool new brand that specialises in the sale of stylish glasses. Their frames range from affordable to high-end luxury, but all with uncompromising quality. Sporting brands such as Ray-Ban and Prada, alongside lesser known gems such as Battatura and Jack & Francis, their selection is comprehensive and refined.
JustSpecs does not only provide quality eyewear, but is dedicated to making a difference. When visiting a close family member in prison, optometrist and JustSpecs founder Tanjit Dosanjh observed the lack of vocational training available to offenders during their rehabilitation. In response, Tanjit started the Prison Opticians Trust. This is a charity that trains offenders in optical skills and how to manufacture glasses. The Prison Opticians Trust is now the largest provider of optometry services into prisons in England and Wales. As a sister organisation, JustSpecs raises awareness of their groundbreaking work in continuing to reduce re-offending by providing prisoners on day release with a second chance.
We at Monumental work with JustSpecs to establish their presence on social media and grow their organic search efforts. As a well-versed social media marketing agency, we have been successful in generating a following and engagement for JustSpecs. Through our efforts in curating their SEO and socials, their outreach and acquisition continues to grow.