Ecommerce
Global
SEO, Organic Social Media
Injecting some much-needed flair to the optics market, JustSpecs is a cool new brand that specialises in the sale of stylish glasses. Their frames range from affordable to high-end luxury, but all with uncompromising quality. Sporting brands such as Ray-Ban and Prada, alongside lesser known gems such as Battatura and Jack & Francis, their selection is comprehensive and refined.
Monumental worked closely with JustSpecs to help them with their Search Engine Optimisation and to build a brand personality on Instagram. From product descriptions of Prada glasses to on-page and off-page optimisation of their site, we helped JustSpecs climb the search engine rankings significantly over a period of 3 months. As they were a new online glasses brand, we were tasked to develop a brand personality and visual for JustSpecs, both for their website and social media. Monumental developed a brand personality that was sassy, fierce and young… which is what we’re known for!
