HyLife is an alternative investment company focused on introducing high yielding investments to their network of investors. Their investment products ranged from foreign exchange to coloured gemstones but with particular focus on alternative buy-to-let property.
We were engaged as their financial services marketing agency to boost their digital acquisition efforts in particular on the property side of the business. To do this we created a search engine marketing strategy geared towards boosting ROI and increasing the quantity of high quality leads coming into the business. A large part of the strategy meant we were their financial content marketing agency where we built a bank of high performing and ranking content on their behalf.
This is a very crowded market but it wasn’t long till HyLife became the talk of the town coupling paid efforts with increasingly high organic search rankings.