Digital PR, Influencer Marketing
The Dungeons are only a few of the many attractions produced by Merlin Entertainment. Merlin Entertainments plc is the leading name in location-based, family entertainment. Europe’s Number one and the world’s second-largest visitor attraction operator, Merlin now operates 111 attractions, 12 hotels/4 holiday villages in 23 countries and across 4 continents.
We’ve worked with The Edinburgh Dungeon and The York Dungeon on many campaigns over the past 6 months to engage a new audience and increase brand awareness. From the Home of Halloween campaigns to your not-so-average Valentine’s day campaign, The Dungeons have been featured in many national and local media outlets, such as a 3 minute national TV feature on STV. Not to mention, that our Home of Halloween campaign was shortlisted as The Best Marketing Campaign of 2019. Influencer marketing was also used where an array of celebrities and influencers promoted The Dungeons to increase reach and broaden their typical demographic. By working closely with The Edinburgh Dungeon and The York Dungeon, we’ve been able to provide a tailored solution for a range of needs, from brand awareness to brand repositioning and most importantly… sales!