Organic Social Media, Content Creation
Biopanda has the mission to promote, enhance and support the use of bamboo as a sustainable and alternative natural resource. Biopanda are setting a social and environmental roadmap with sustainability as the foundation. From bamboo toothbrushes to bamboo toilet rolls, Biopanda aims to limit our waste to reduce our global footprint whilst preserving our natural resources. Biopanda work with many different organisations, such as WWF and The International Network for Bamboo & Rattan.
Biopanda were in need of social media management and creation of a brand personality that can be portrayed through social channels. Biopanda has a big personality and a big mission to restore loss of land and regenerate forests through the sales of their product – which is why it was important to build an enticing and cohesive aesthetic to establish a strong online presence. We created and curated content to convey Biopanda’s values and ethos visually on an Instagram grid. Through organic social media, we successfully increased awareness in targeted consumer sectors; generated engagement amongst a broad audience; encouraged individuals to be environmentally conscious; educate audiences about the environment and the benefits of renewable bamboo products.