Acute

Acute Art decided to collaborate with Monumental on their most recent global campaign to launch a new project called EXPANDED HOLIDAY, with influential New York artist, KAWS.

Sector:

Tech

Location:

Global

Services:

Digital PR, Influencer Marketing

About Acute Art

Acute Art is a Virtual Reality & Augmented Reality Production company. They collaborate with the world’s most compelling artists – including Marina Abramović, Olafur Eliasson, Cao Fei, Antony Gormley, Jeff Koons and now KAWS – providing access to ever-evolving new technologies that allow them to translate their creative vision into new digital mediums – including virtual, augmented and mixed realities.

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How did we do it?

Acute Art decided to collaborate with Monumental on their most recent global campaign to launch a new project called EXPANDED HOLIDAY, with influential New York artist, KAWS. EXPANDED HOLIDAY, the new augmented reality project by KAWS, consists of a global public exhibition of AR sculptures – Invisible to the naked eye, the AR art comes to life in your phone’s camera to reveal crafted sculptures that interact seamlessly with the world around them. The experience takes art out of the gallery, onto the streets, and into people’s hands. We carried out digital PR and influencer marketing for Acute Art in North America, Europe and the Middle East. Contacting and hosting celebrities and influencers for pre-launch photo-calls in Paris and New York, as well as obtaining features for the exclusive global launch in many high profile magazines like HYPEBEAST and DAZED.