Whether you are a business owner of the largest conglomerate in the world or the owner of a rustic, little bakery in your local town, every business needs a local SEO strategy. Businesses are thirsty for local online visibility to secure high ranking positions in a particular location. When local SEO is done correctly, it can generate high-quality traffic and conversions, whilst maintaining relevance in your market. Below are the four most effective ways to tweak your local SEO to strengthen your local rankings. Let’s get started.
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What better way to strengthen your local SEO strategy than to create local content. It seems obvious but you would be surprised at how many businesses overlook this. Creating local content that optimises local keywords that are highly relevant to your local customers is really important. A way to do this is by using Google Keyword Planner to find the most relevant, local keywords using a feature that enables you to filter by location. Google makes it too easy… so why not try it out? Target these local keywords and implement them in your meta titles, descriptions and URLs. A little warning: Please don’t over-use keywords…. you’ll sound needy and spammy. Just ensure the keywords are distributed well throughout your website’s content.
Next, you should certainly optimise your Google My Business page to up your local SEO strategy game. Once your business is listed, it will show up on Google Maps. Now, Google Maps is the most popular navigation app with 67% of smartphone users using this app to find and get to local places. Listing your business, no matter how big or small, on Google means that more people are likely to discover your business.
After listing the business, first and foremost, ensure that the information you provide about your business is detailed and accurate. You’re going to get a lot of angry customers writing negative reviews if you’ve misinformed them about your opening times or exact location. Nobody likes to wait outside of a restaurant, hungry and cold, due to wrong timings put on Google or the website.
Thirdly on our local SEO strategy guide, is social media. If your business has social media (and it really, really should), use this to your advantage. Social media has a direct impact on the presence of your business in search engines. Let us explain. Anyone who shares, likes or follows you on social media platforms helps you gain credibility which ultimately signals search engines that your business is legitimate and reliable. Establish an amazing social media presence so that you can aid your business in appearing more trustworthy to potential customers. Not to mention that using your social media platforms create amazing sources of backlinks.
So, take it from us, being active on social media is a very effective way to improve your brand’s visibility and positively impacts your local SEO strategy.
We cannot stress enough how important positive online reviews are. No matter if they are on TripAdvisor, Google or Yelp, online reviews matter significantly in deciding your search engine rankings. 86% of people read online reviews for local businesses before checking them out. This only suggests that positive reviews can help you attract new customers. When potential customers read positive online reviews, they tend to trust the business even more. So, go ahead and ask your happy customers to leave your business a little review and get them to rate it while you’re at it. (Tip: you can motivate customers to write a review by incentivising the action by giving them a discount.)
Positive online reviews can help you earn the trust of your target audience whilst amping up your local SEO strategy. It is even better if you reply to the reviews, thanking them for using your service or buying your product. Even if you do get negative reviews, always acknowledge them and apologise. After all, the customer is always right, right? But always respond professionally and politely because how you handle the negative review just goes to show how professional your business is.
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