So, you want to know how to market an app? Congratulations! This probably means you’re finally ready to introduce your app to the world! I’m sure you’ve come a long way and feel a great sense of achievement now that the hard work is over with. OR is it? I will try not to rain on your parade, especially after all of the blood, sweat, and tears I know you’ve poured into those endless hours behind a screen… but the hard work is not over!
As a digital marketing agency in London, we know exactly how to market an app and how important it is so you’ve come to the right place. After all that hard work, the last thing you want is for your app to slip through the cracks and get lost in the sea of other apps available. It is essential to make a fuss about it and rightly so! How do you go about it I hear you ask? Grab yourself a cuppa and check out our 5 simple ways.
A blog is a simple yet effective way to get started. Publish regular updates or even just your thoughts on hot topics relating to your app and core services. It is a great way to engage with your target audience and will position yourself as a thought-leader and niche expert in your industry. A blog can maintain your marketing strategy and structure your relevant content, attract new business and cultivate an audience, not to mention, it will also add credibility.
This is where you can have a lot of fun! Get creative and encourage your audience to interact with the content you post and be interesting. Make content easily shareable, tease upcoming announcements and generate intrigue. Your social media page is essentially your digital business card and one of the first places your audience will look.
A landing page is absolute KEY! Keep this element clear and informative. It needs to be a simple introduction to your app. I would recommend checking out apps like Tinder for inspiration as they knock the ball out of the park in this area!
Create a video for your app! It is a great way to introduce your app to the world and should only be an option if you have proven your concept. The last thing you want to do is spend money on making a video only for your app to change in some shape or form afterward. Videos are highly engaging and will open a door to a number of platforms where you can reach your target audience.
Hire a PR firm, and trust me you won’t regret it. PR is how you market an app and this is not a biased opinion but rather a necessity. You will find the businesses with the greatest rate of success have a considerable budget for marketing and PR. PR work is pricey but incredibly effective. All the big and recognisable apps you can think of all had an element of good PR driving their success.
I hope you found these simple ways on how to market an app helpful! If you are going ahead in marketing your app, then consider an agency above hiring someone in-house. If you want to know why agencies are better than in-house marketing then check out our blog.
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