In the day and age of complete internet ubiquity, the nature of both marketing and PR has changed significantly. Long gone are the days of sending out leaflets and bowing to the pressure of newspaper print times. The internet has changed the way we both disseminate and consume content, to the point of the creation of whole new fields of work. Two of these can be identified as digital PR and SEO.
We at Monumental are well-versed in both digital PR and SEO. As a London digital PR agency, we work with many online publications and outlets to promote our clients. This also ties into our digital marketing efforts, which is essential when you’re one of the freshest purveyors of digital marketing London has right now. We make sure we have the best of both worlds, using our skills in one channel to help the other. So, we thought we’d share a few tips with you on how to make this possible. Digital PR and SEO can work hand-in-hand if done correctly – here are ways in which you can make this happen.
There will be many opportunities for back-linking and keyword utilisation in content produced by digital PR work. Using SEO skills will help make the most of these opportunities, as digitally published articles from reputable publications, for example, will do a lot for rankings. When there are dedicated digital PR and SEO people on your team, then make sure that they work together to ensure there’s some quid pro quo. If you’re training in digital marketing then it will be worth checking out this SEO course run by Monumental.
If an article is being released for a PR campaign, then the SEO specialist could add relevant keywords and guide the writing to best benefit SEO. It is also very important that the correct backlinks are chosen as well. Only pages that are indexed by Google should be linked to the keywords – this excludes internal search engine query pages etc. In return, the PR specialists can make the back-linking opportunities more valuable by getting more reach for the articles. Google gives websites ranking depending on a viability/quality score. So, prominent publications that can be accessed via PR will do wonders for SEO. Both parts of the team can help one another.
When you have multiple channels of work within one agency, it is important that you do not step on each others toes. PR teams will be constantly reaching out to publications, influencers and other bodies. Therefore, when it comes to marketing, you don’t want to double up and contact the same people. It looks unprofessional if two people from the same company contact the same outlet with no clue that the other has already reached out. Keep centralised lists of press and influencers. That way your work can remain organised. Lists of influencers that are reliable is a key part of digital PR and marketing. If you’d like to learn more about this field then check out our Social Media Marketing courses.
If the end goal of a PR campaign is to get more hits on a website, then it is of course crucial that the site is in optimal condition. Nobody wants to click a link they’ve read in an article and be met with a clunky old slab of 8 bit messiness. SEO teams make sure that not only backlinks and keywords are in place to boost rankings, but also that the site reads well and functions properly. Owing to the nature of SEO as a gradual process that requires frequent upkeep, there is the added benefit of fine tuning of the site’s backend.
Digital PR can also help with the writing of web page content. PR experts will be able to help SEOers to choose the best links to make, not only for backlinks but also for clout, essentially.
We hope you enjoyed this blog post and found it informative. If you would like to know more about digital PR and SEO, then please do contact us.